NEW YORK RHYMES

By using the power of entertainment to deliver the truth, we tapped into something young people naturally connect to, MUSIC, and transform current events into urban art. We create a new platform where we promote local NYC street music artists to rap the truth, giving them exposure and keeping people informed.

Date
January, 2020
Category
Integrated campaign
Client
new york times
Art-Director
Tudor Cucu
Copywriter
Thomas GHEORGHIU