CAN DO DECODED

The new ‘Can Do Decoded’ brand book by O₂ and Serviceplan Bubble answers the question of what it takes to be a game changer. Bestselling author Benjamin von Stuckrad-Barre interviewed five game-changing personalities who have made an impact on our world, shaped our culture, and transformed their success stories into literary portraits on 388 pages.

The design of each chapter is based on the individual can do story of the respective Game Changer. Handcrafted typography mimics the trajectory of the legendary Fosbury Flop, melts in the heat of Burning Man, or recalls Enissa Amani’s Persian heritage. Print finishes make black text marks glow on a black background, react to incoming light or play with the contrast between golden graffiti tags and the grey walls of houses in the Bronx in the seventies.

Agency
SERVICEPLAN x BUBBLE HAMBURG
Team
Lars Holling.  Leif Johannsen, Patrick Matthiensen, Daniel Steller, Pavel Bondarenko, Max Seidler, Jonas Rupert Bolzenius, Dennis Fritz, Johanna Pitz, Anna-Lena Munsch, Sabrina Schwartz, Jennifer Grunsfeld, Nico Lohmann
Date
JUNE, 2023
Client
Telefonica Germany

 

Design Studio
Studio Oeding