NIKE TAG+ LONDON

Schools outlawing tag. If our kids can’t play tag, what can they play? To bring tag back to the playground, we create a new tag game and turn London into the biggest playground. By registering to the app they are automatically signed up for the game. Using the GPSs tracking system within the NikePlus app, people can tag or be tagged while running. Each tag a person gives is a signed petition to bring the game back in schools. Let’s take back our childhood and keep Tag in schools for good.

Date
FEBRUARY, 2020
Category
ACTIVATION / EVENT
Client
NIKE
Art-Director
Tudor Cucu
Copywriter
Thomas Gheorghiu
Instructors
Niklas Frings-Rupp
Director, Miami Ad School Hamburg
Sabine Georg, Director, Miami Ad School Hamburg