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On “National Gun Violence Awareness Day” in the USA, an Newtown Action Alliance is raising awareness about gun violence in a highly emotional film. The film premiered on CNN with the initiative also receiving prominent support from high profile anti-gun violence activists including; Fred Guttenberg; Nancy Pelosi, Speaker of the United States House of Representatives; and actress and Newton Action Alliance advisory board member Alyssa Milano.

The nonprofit’s hope is to convert views into petition signatures to pressure senators to pass a bill requiring background checks for internet and gun show firearms sales.

Agency
SERVICEPLAN HAMBURG
Date
JUNE, 2021
Team
MANAGING PARTNER: Lars Holling

CREATIVE MANAGING PARTNER: Max Schöngen, Leif Johannsen, Patrick Matthiensen,Lars Holling, Ann-Kathrin Frohloff, Lennard Bahr, Martin Gillen, Sön Becker, Eduard Hörner, Dennis Fritz, Amanda Julin, Evelina Karlsson,

Client
Newtown Action Alliance