NOT COMING HOME
SERVICEPLAN
PR-STUNT
Agency
SERVICEPLAN HAMBURG
Date
JUNE, 2021
Team
Max Schöngen, Leif Johannsen, Patrick Matthiensen, Lars Holling, Ann-Kathrin Frohloff, Lennard Bahr, Martin Gillen, Sön Becker, Eduard Hörner, Dennis Fritz, Amanda Julin, Evelina Karlsson
Client
Newtown Action Alliance
On “National Gun Violence Awareness Day” in the USA, an Newtown Action Alliance is raising awareness about gun violence in a highly emotional film. The film premiered on CNN with the initiative also receiving prominent support from high profile anti-gun violence activists including; Fred Guttenberg; Nancy Pelosi, Speaker of the United States House of Representatives; and actress and Newton Action Alliance advisory board member Alyssa Milano.
The nonprofit’s hope is to convert views into petition signatures to pressure senators to pass a bill requiring background checks for internet and gun show firearms sales.