O2 PAYSTOP
SERVICEPLAN
Telco
360 Campaign
Agency
Servicplan Bubble Hamburg
Team
Lars Holling. Leif Johannsen, Patrick Matthiensen, Daniel Steller, Pavel Bondarenko, Alexandra Beck, Hila Narducci, Mareike Dubbels, Holger M. Diesinger, Kroschewski Saskia, Tabea Nolte
Date
JULY, 2024
Client
O2 Telefonica Germany
Production
Zauberberg
Director
Dorian & Daniel
Photographer
Ruben Riermeier
O2 questions what happens when the mobile phone is paid off? The O2 “Pay Stop” model simplifies mobile payments by separating the phone installments and tariff plan into two contracts. Once the phone is fully paid off, only the tariff plan remains, reducing the monthly bill automatically. This setup eliminates hidden fees and the need for ongoing monitoring, making budgeting easier for customers and ensuring payments don’t continue indefinitely.


