GAMER THERAPY

Gamer Therapy approaches the issue in a really intriguing way, for esports company Skillshot and mental health organization Rise Above the Disorder. While video games have suffered the stigma of being a pastime that glamorizes violence, for many gamers, they’re an outlet for their stresses, a means to decompress and even develop meaningful connections with others. This effort takes that idea one step further and invites players to partake in actual therapy sessions while they’re playing an actual game. The initiative invites gamers to sign up for sessions, during which they’ll be matched up with therapists they can play with while they open up about what’s been bogging them down in the real world. The campaign also includes psychoeducation sessions for content creators that will be streamed on Twitch.

The concept and idea was born when Jacqueline Salomé and me worked together pre-pandemic as interns in the same creative team and has only been made greater by Frank Cartagena and his team at The Community Agency.

Website: gamertherapy.live

Over the course of 6 months, we took users on all relevant social media platforms on our quest for the impossible. We delivered the moments that took them behind the scenes. The users experienced the battle between nature, physics, and the “can do” spirit of an athlete. Until our final livestream on the defining day: On 24th February 2024, huge waves rolled towards Nazaré. In what were previously believed to be unsurfable conditions, Sebastian Steudtner took on the impossible wave. And the whole world witnessed how Sebastian redefined what’s possible: He surfed a 28.57m wave. Breaking his own world record.

With our 6-month coverage, we not only brought our “can do” brand spirit to life for people. Via our livestream, users were able to witness the biggest moment in surf history and saw what it means to redefine possible. It showed them that with the spirit of “can do” you can take any wave in life. Even the impossible ones.