PR-Stunt
GAMER THERAPY
Gamer Therapy approaches the issue in a really intriguing way, for esports company Skillshot and mental health organization Rise Above the Disorder. While video games have suffered the stigma of being a pastime that glamorizes violence, for many gamers, they’re an outlet for their stresses, a means to decompress and even develop meaningful connections with others. This effort takes that idea one step further and invites players to partake in actual therapy sessions while they’re playing an actual game. The initiative invites gamers to sign up for sessions, during which they’ll be matched up with therapists they can play with while they open up about what’s been bogging them down in the real world. The campaign also includes psychoeducation sessions for content creators that will be streamed on Twitch.
The concept and idea was born when Jacqueline Salomé and me worked together pre-pandemic as interns in the same creative team and has only been made greater by Frank Cartagena and his team at The Community Agency.
Website: gamertherapy.live
Agency
THE COMMUNITY
Date
OCTOBER, 2020
Client
SKILLSHOT
RISE ABOVE DISORDER
PUBLICATION
#2 in the ‘Top 5 creative brands ideas you need to know about right now’ by AdAge
THIS MENTAL HEALTH CAMPAIGN BRINGS THERAPY SESSIONS INTO VIDEO GAMES




