O₂ made the invisible visible, enabling customers to see the 5G network reception strength through technology. The whole process had been a big journey, aiming to use data creatively and turn something that feels intangible into self-explanatory artistic drawings.
The 5G reception had been measured across multiple iconic locations in Germany using network analysis apps in different spotts. The data was transmitted to the 10 metre carboon fibre pole which which has LED strips on either side to indicate the strength of the network.
The most special aspect about it is that we created the motifs like a painter. We used longtime exposure, which means that the well known photographer Kai-Uwe Gundlach opened the lens for one minute. Then, the pole followed the drone flight path to simply draw the network into the sky.
My role within the team had started since the early initial phase, following all the process from moodboarding, developing new campaign mechanics, production and lastly, the execution of final assets across multiple media channels.