THE EQUALITY CONTROLLER

During Women’s History Month, Xbox launched in 23 countries, four continents, a worldwide initiative through a campaign that celebrates women in gaming under the claim “Gaming for Everyone” and focuses on what gamers regularly hold in their hands: the controller.

As part of the initiative, I also contributed to create one of the 10 illustrations made by internationally renowned illustrators such as: Alina Bohoru, Fernando Nunes, Matt Taylor, Muti, Nils Baumann, Sam Rodriguez, Thomas Ardelt, and Vals. All to visually honour the women of the gaming community in their own unique way.

The artworks were available to millions of console owners who could show support and customize their profile theme. Moreover, the illustrations were the main focus of the social media campaign campaign on Xbox’s Instagram (@xbox) and Twitter (@Xbox) channels.

Agency

SERVICEPLAN GROUP

Date

MARCH, 2021

Client

XBOX