THE EQUALITY CONTROLLER
SERVICEPLAN
Gaming
Packaging
Illustration
Product Design
Agency
Serviceplan Bubble Hamburg
Team
Alex Schill, Michael Wilk, Leif Johannsen, Patrick Matthiensen, Lars Holling, Daniel Steller, Pavel Bondarenko, Maximilian Florian Schöngen, Dennis Fritz, Ann-Kathrin Frohloff , Diane Schulz, Ben Hug, Theresa Fechler
Date
MARCH, 2021
Client
XBOX
During Women’s History Month, Xbox launched in 23 countries, four continents, a worldwide initiative through a campaign that celebrates women in gaming under the claim “Gaming for Everyone” and focuses on what gamers regularly hold in their hands: the controller.
As part of the initiative, I also contributed to create one of the 10 illustrations made by internationally renowned illustrators such as: Alina Bohoru, Fernando Nunes, Matt Taylor, Muti, Nils Baumann, Sam Rodriguez, Thomas Ardelt, and Vals. All to visually honour the women of the gaming community in their own unique way.
The artworks were available to millions of console owners who could show support and customize their profile theme. Moreover, the illustrations were the main focus of the social media campaign campaign on Xbox’s Instagram (@xbox) and Twitter (@Xbox) channels.
