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Highlights
Minimalism
2021 — MINI
SERVICEPLAN
Can Do Decoded
2023 — O2
SERVICEPLAN
The Visible Net
2022 — O2
SERVICEPLAN
Typography
ZAVATE Wordmark
2024 — TYPOGRAPHY
SERVICEPLAN
Can Do Tags
2023 —O2
SERVICEPLAN
ADC Switzerland
2023 — TYPOGRAPHY
COMMISIONED
#36daysoftype
2023 — TYPOGRAPHY
PERSONAL
Snackwax
2023 — TYPOGRAPHY
COMMISIONED
HUG Bakery
2023 — TYPOGRAPHY
PERSONAL
Archive
o2 PayStop
2024 — O2
SERVICEPLAN
28.57m
2024 — O2
SERVICEPLAN
O2 can do
2023 — O2
SERVICEPLAN
The Every Home
2021 — O2
SERVICEPLAN
The Equality Controller
2022 — XBOX
SERVICEPLAN
The very good network
2021 — O2
SERVICEPLAN
#notcominghome
2021—NEWTOWN ACTION ALLIANCE
SERVICEPLAN
Gamer Therapy
2020 — SKILLSHOT+R.A.D
THE COMMUNITY
Make yourself a gift to the world
2020 — EQUINOX
DROGA5
Awards
2025
Clio Music Awards | O₂ Deutschland | 28.57 m | Bronze
2024
Epica Awards | Communication & Public Services | O₂ Deutschland | 28.57 m | Gold
Eurobest | Entertainment, Partnerships with Talent | O₂ Deutschland | 28.57 m | Silver
Clio Sports | Branded Entertainment | O₂ Deutschland | 28.57 m | Gold
Clio Sports | Branded Entertainment | O₂ Deutschland | 28.57 m | Gold
Clio Sports | Experience & Activation | O₂ Deutschland | 28.57 m | Silver
Clio Sports | Film Craft – Direction | The Wave | Bronze
BCM Award | Kultur/Entertainment | O₂ Elevator | Gold
ADC Germany | O₂ Deutschland | O₂ Elevator | Silver
ADC Germany | O₂ Deutschland | O₂ Elevator | Bronze
ADC Germany | O₂ Deutschland | O₂ Elevator | Bronze
ADC Germany | O₂ Deutschland | Art of Recycling | Bronze
ADC Germany | O₂ Deutschland | The Wave | Bronze
2023
Epica Awards | O₂ Deutschland | Can Do Decoded | 3x Shortlist
ADCE | O₂ Deutschland | Can Do Decoded | Shortlist
ADCE | O₂ Deutschland | Can Do Decoded | Shortlist
LIA Awards | O₂ Deutschland | Can Do Decoded | Silver
LIA Awards | O₂ Deutschland | Can Do Decoded | Silver
LIA Awards | O₂ Deutschland | Can Do Decoded | Bronze
Best of Content Marketing Award | B2C | O₂ can do | Silver
NY Festival Awards | Branded Content/Entertainment, Print | O₂ can Do | Gold
NY Festival Awards | Print Art Direction | O₂ can do | Finalist
NY Festival Awards | Typography | O₂ can do | Finalist
ADC Germany | Book Graphic Design | O₂ Deutschland | Can Do Decoded | Bronze
ADC Germany | Print Production | O₂ Deutschland | Can Do Decoded | Bronze
ADC Germany | Corp. Publishing | O₂ Deutschland | Can Do Decoded | Shortlist
ADC Germany | Book Cover | O₂ Deutschland | Can Do Decoded | Shortlist
ADC Germany | Content | O₂ Deutschland | Can Do Decoded | Shortlist
ADC Germany | Typography, Retail/Shop | O₂ Deutschland | Can Do | Shortlist
ADC Germany | Typography, Retail/Shop | O₂ Deutschland | Can Do | Shortlist
Caples Awards | Digital | O₂ Deutschland | The Every Home | Bronze
IAB Mixx Awards | Comm./Advertising | XBOX | Equality Controller | Shortlist
2022
ADCE Awards | Design | MINI | Minimalism | Bronze
ADCE Awards | Design | MINI | Minimalism | Bronze
ADCE Awards | Design | MINI | Minimalism | Bronze
Die Klappe | Film | #NotComingHome | Gold
Die Klappe | Film | #NotComingHome | Silver
Die Klappe | Film | #NotComingHome | Bronze
Gerety Awards | Branded Content | #NotComingHome | Bronze
Gerety Awards | Design | MINI | Minimalism | Shortlist
Gerety Awards | Product Design | XBOX | Equality Controller | Shortlist
M&M Global Awards | Comm. | XBOX | Equality Controller | Highly Commended
M&M Global Awards | Comm. | XBOX | Equality Controller | Highly Commended
M&M Global Awards | Campaign | #NotComingHome | Winner
D&AD | Production Design / Film | O₂ Deutschland | The Every Home | Wood Pencil
D&AD | Illustration / Packaging | XBOX | Equality Controller | Shortlist
New York Festival | Outdoor, Craft, Graphic Design | MINI | Minimalism | Silver
New York Festival | Design, Craft, Art Direction | MINI | Minimalism | Silver
New York Festival | Outdoor, Craft, Art Direction | MINI | Minimalism | Bronze
New York Festival | Outdoor | MINI | Minimalism | Finalist
New York Festival | Outdoor | MINI | Minimalism | Finalist
New York Festival | Outdoor | MINI | Minimalism | Finalist
New York Festival | Film Craft, AD & Production Design | O₂ | The Every Home | Bronze
New York Festival | Film Craft, Visual Effects | O₂ | The Every Home | Finalist
New York Festival | Design, Packaging | XBOX | Equality Controller | Bronze
New York Festival | Film, Best Use of Data | O₂ Deutschland | The Visible Net | Finalist
Cannes Lions | Media Lions – Cultural Insight | #NotComingHome | Bronze
Cannes Lions | Film Craft, Production, AD | O₂ | The Every Home | Shortlist
DPOK | Kommunikationstechnologie | O₂ Deutschland | The Visible Net | Winner
DPOK | Industries – Medien, Sport & Lifestyle | XBOX | Equality Controller | Winner
The Caples Awards | Best Art Direction & Print | MINI | Minimalism | Gold
The Caples Awards | Best Art Direction & Print | MINI | Minimalism | Gold
ADC Germany | OOH & Print | MINI | Minimalism | Gold
ADC Germany | OOH, Print, POS, Graphic Design, Print | MINI | Minimalism | Silver
ADC Germany | Illustration, POS Film Special Formats | MINI | Minimalism | Silver
ADC Germany | Online Film, Public Affairs, Regie | #NotComingHome | Bronze
ADC Germany | Online Film, Public Affairs, Regie | #NotComingHome | Bronze
ADC Germany | Online Film, Public Affairs, Regie | #NotComingHome | Bronze
One Show | Packaging | XBOX | Equality Controller | Silver
One Show | Online-only Video, Long Form Single | #NotComingHome | Merit
One Show | Art Direction, Animation, OOH | #NotComingHome | Merit
ADC Annual Awards | Film Visual Effects | O₂ | The Every Home | Gold
ADC Annual Awards | Special Effects & Film Direction | O₂ | The Every Home | Merit
ADC Annual Awards | Film Visual Effects | O₂ Deutschland | The Visible Net | Bronze
ADC Annual Awards | Film Visual Effects | O₂ Deutschland | The Visible Net | Bronze
ADC Annual Awards | Data Visualisation | O₂ Deutschland | The Visible Net | Merit
ADC Annual Awards | Photography | O₂ Deutschland | The Visible Net | Merit
ADC Annual Awards | Film Visual Effects | XBOX | Equality Controller | Gold
ADC Annual Awards | Promo | XBOX | Equality Controller | Silver
ADC Annual Awards | Consumer Electronics | XBOX | Equality Controller | Merit
The Golden Award of Montreux | Poster, Best Outdoor | MINI | Minimalism | Gold
The Golden Award of Montreux | Print AD | MINI | Minimalism | Finalist
The Golden Award of Montreux | Craft Animation | MINI | Minimalism | Finalist
The Golden Award of Montreux | Packaging | XBOX | Equality Controller | Finalist
The Golden Award of Montreux | Cinema Ad | O₂ | The Every Home | Finalist
Dubai Lynx | Posters | MINI | Minimalism | Silver
AdForum PHNX | Integrated & Creative Technology | O₂ | The Visible Net | Silver
AdForum PHNX | Print Outdoor & Photography | O₂ | The Visible Net | Bronze
AdForum PHNX | Print | MINI | Minimalism | Silver
2021
EUROBEST | Ind. Craft, Art Direction, Outdoor | MINI | Minimalism | Shortlist
EUROBEST | Ind. Craft, Art Direction, Print & Publishing | MINI | Minimalism | Shortlist
Epica Awards | Graphic Design | MINI | Minimalism | Gold
Epica Awards | Illustration | MINI | Minimalism | Silver
Epica Awards | Promotion & Incentives | XBOX | Equality Controller | Bronze
Epica Awards | Packaging Design | XBOX | Equality Controller | Bronze
Red Dot Award | Brand & Comm. | Poster Series | MINI | Minimalism | Grand Prix
Red Dot Award | Brand & Comm. | OOH Ambient | MINI | Minimalism | Best of the Best
Red Dot Award | Brand & Comm. | Social | XBOX | Equality Controller | Best of the Best
Loeries | OOH Crafts – Art Direction | MINI | Minimalism | Gold
Loeries | OOH – Outdoor Media | MINI | Minimalism | Silver
Loeries | OOH – Art Direction & Outdoor Media | MINI | Minimalism | 4x Shortlist
LIA Awards | Billboard | MINI | Minimalism | Silver
LIA Awards | Poster | MINI | Minimalism | Silver
LIA Awards | Design | MINI | Minimalism | Silver
LIA Awards | AD Campaign | MINI | Minimalism | Silver
LIA Awards | Billboard Automotive, Poster Automotive | MINI | Minimalism | Bronze
LIA Awards | Online Film: Zeitgeist | #NotComingHome | Silver
LIA Awards | Online Film: Public | #NotComingHome | Finalist
LIA Awards | Packaging Design | XBOX | Equality Controller | Bronze
LIA Awards | SM Influencers & Unboxing | XBOX | Equality Controller | 2x Finalist
Comm Awards | Print Craft | MINI | Minimalism | Gold
Comm Awards | Classic OOH | MINI | Minimalism | Gold
Comm Awards | OOH Craft | MINI | Minimalism | Gold
Comm Awards | POS & Retail | MINI | Minimalism | Gold
Comm Awards | Design, Advertising & Campaigns | MINI | Minimalism | Silver
Comm Awards | Film Craft | MINI | Minimalism | Bronze
Comm Awards | Design, Advertising & Campaigns | XBOX | Equality Controller | Silver
Annual Multimedia | Social Media & Influencer | XBOX | Equality Controller | Gold
Cresta Awards | Poster & Billboard Campaign | MINI | Minimalism | Silver
Cresta Awards | Craft Campaign | MINI | Minimalism | Silver
Cresta Awards | Influencer Campaign | XBOX | Equality Controller | Silver
Cresta Awards | Packaging | XBOX | Equality Controller | Silver
Cresta Awards | Craft Campaign | XBOX | Equality Controller | Shortlist
Transform a Brand / AdForum PHNX | Design | MINI | Minimalism | Bronze
Immortal Awards | Outdoor & Experiential | MINI | Minimalism | Shortlist
Cannes Lions | Outdoor Automotive | MINI | Minimalism | Gold
Cannes Lions | Industry Craft | MINI | Minimalism | Bronze
Cannes Lions | Industry Craft | MINI | Minimalism | Bronze
Cannes Lions | Design & Industry Craft | MINI | Minimalism | 5x Shortlist
Cannes Lions | Design | XBOX | Equality Controller | Shortlist
Cannes Lions | Design | XBOX | Equality Controller | Shortlist
Clio Music | Music Craft | The New York Times | New York Rhymes | Silver
One Show | Interactive & Online | Gamer Therapy | Skillshot | Merit
One Show | Digital Craft | Gamer Therapy | Skillshot | Shortlist
One Show | Moving Image Craft | O₂ | Opera of Choice | Shortlist
2020
Cannes Young Lions Live Awards | UNWFP | Food For Talk | Shortlist
The One Show – Young Ones | Student Competition | Vans | Keep it Insane | Bronze
ADC Germany Junior | Typography | Monotype | True Type Freedom | Bronze
ADC Germany Junior | Advertising Craft | Audible | Classics Back to Life | Shortlist
ADC Germany Junior | Book Design | Ingridients Book | Shortlist
Webby | Experimental / Typography | Monotype | True Type Freedom | Nomination
ANDY Awards | Branded Entertainment | The New York Times | NY Rhymes | Gold
ANDY Awards | Typography | Monotype | True Type Freedom | Shortlist
NY Festivals Advertising Awards | Typography | Monotype | True Type Freedom | Finalist
SXSW | Experimental Design | Monotype | True Type Freedom | Finalist
2019
D&AD Impact | Social Innovation | Unconscious Bias Captcha | Shortlist
Clio Awards | Student Experiential | Monotype | True Type Freedom | Silver
Future Award | Typography | Monotype | True Type Freedom | Finalist
Summit International Awards | Students | Monotype | True Type Freedom | Gold
Adobe Awards | Print & Graphic | Ingridients Book | Top Talent
ADC Germany Junior | Digital & Social | Unconscious Bias Captcha | Merit
The Golden Award of Montreux | Digital & Social | Unconscious Bias Captcha | Gold
The Golden Award of Montreux | Design | Ingridients Book | Finalist
The One Show | Young Ones | Publication Design | Ingridients Book | Merit
The One Show | Young Ones | OOH | IL MAKIAGE | Make Up for the Labels | Merit
The One Show | Young Ones | Integrated | Avery Dennison | M_use Pack You Up | Merit
Young Glory Student | October Edition | Unconscious Bias Captcha | Bronze
PROJECT LIST
ABOUT
The Visible Net
O2
The Every Home
Minimalism
O2
O2 PayStop
O2
Can Do Decoded
O2
O2 can do
NEWTOWN ACTION ALLIANCE
Not Coming Home
Welcome the best network of O2
XBOX
The Equality Controller
Opera of choice
Gamer Therapy
EQUINOX
Make yourself a gift to the world
O2 PayStop
O2 Telefonica Germany
SERVICEPLAN
2024
Can Do Decoded
O2 Telefonica Germany
SERVICEPLAN
2023
The Wave – 28.57m
O2 Telefonica Germany
SERVICEPLAN
2023
O2 can do
O2 Telefonica Germany
SERVICEPLAN
2023
The Visible Net
O2 Telefonica Germany
SERVICEPLAN
2022
The Every Home
O2 Telefonica Germany
SERVICEPLAN
2022
The Equality Controller
XBOX
SERVICEPLAN
2022
Welcome the best network of O2
O2 Telefonica Germany
SERVICEPLAN
2021
Not Coming Home
Newtown Action Alliance
SERVICEPLAN
2021
Minimalism
MINI
SERVICEPLAN
2021
Opera of choice
O2 Telefonica Germany
SERVICEPLAN
2021
Gamer Therapy
Skillshot + R.A.D.
THE COMMUNITY
2020
Make yourself a gift to the world
Equinox
DROGA5
2020
What started as an architecture career, has evolved into a creative journey bigger than the buildings I thought I will ever build, shaping my ability to see things from new, unconventional perspectives and use any kind of visual language.
My curiosity and passion for craft have expanded my role in Serviceplan Group working now as part of the creative board — ZERO, with design still at the heart of everything I do and a growing focus on new business.
EXPERIENCE
SERVICEPLAN ZERO
ECD Design
Started in → July 2025
SERVICEPLAN X BUBBLE HAMBURG
Head of Design
January 2020 → April 2025
Senior Art Director
October 2020 → January 2022
TBWACHIATDAY New York
DROGA5 New York
360i New YorkCreative
MASE Internships Program / Art Direction
July 2019 → January 2020
MOMENTUM / MCCANN BUCHAREST
Senior Art Director
March 2016 → July 2018
FREELANCE
GRAPHIC DESIGNER / AD
March 2012 → March 2016
EDUCATION
MIAMI AD SCHOOL EUROPE, HAMBURG
Art Direction Portfolio Program
2018 → 2020
“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM
6 years Bachelor’s and Master’s Degree of Architecture Program
2011 → 2017
Adc Germany (Member) (13)
Cannes Lions (4)
D&AD (1)
TheOneShow (6)
ADC Annual Awards (9)
NYFestival (8)
Lia Awards (10)
Clio Awards (7)
ADCE Awards (3)
Red Dot Award (3)
Full list →
Write me an email thisis@socucu.com
Let’s connect on LinkedIn
Instagram @sotudorcucu
Based in Hamburg, Germany