Home — TUDOR CUCU

I’m TUDOR CUCU &
my work is — SOCUCU

← S C R O L L D O W N

TUDOR CUCU © 2020
ARCHITECT+ARTDIRECTOR

Experience Summary:
Architect mastering Art Direction
at Miami ad School Hamburg,
Momentum/McCann Bucharest
360i, Droga5, TBWA\Chiat\Day in New York.

Side-hustle:
Empowering brands with effective cross-discipline solutions as a founder of SOCUCU CREATIVE STUDIO.

More information —

Resume —

NEW YORK TIMES

NEW YORK RHYMES

By using the power of entertainment to deliver the truth, we tapped into something young people naturally connect to, music, and transform current events into urban art.

VISIT PROJECT —

R E C O G N I T I O N

GOLD – ANDY AWARDS 2020

NIKE

NIKE TAG+ LONDON

Schools outlawing tag. To bring tag back to the playground, we create a new tag game and turn London into the biggest playground.

VISIT PROJECT —

PERSONAL BOOK

IN[GRID]IENTS

A wide range of artworks exploring grid systems in typography and illustrations, that goes through three main nature characteristics: shape, space and colour.

VISIT PROJECT —

R E C O G N I T I O N

SHORTLIST – ADC GERMANY WETTBEWEB 2020

TOP TALENT – Adobe Awards 2019

MERIT – The One Show / Young Ones 2019

FINALIST – The Golden Award of Montreux

VANS

KEEP IT INSANE

Vans celebrate the rebellious spirits who are stubborn about getting it right, making sure you can keep it insane for longer with the new Vans Pro Classics.

VISIT PROJECT —

R E C O G N I T I O N

BRONZE – The One Show / Young Ones 2020

MONOTYPE

TRUE TYPE FREEDOM

A Monotype solution to provide easy access to Freegate for people who don’t want to be censored.

VISIT PROJECT —

R E C O G N I T I O N

FINALIST – THE DRUM CHIP SHOP AWARDS 2020

BRONZE – ADC GERMANY WETTBEWEB 2020

NOMINATION – THE WEBBY AwARDS 2020

Shortlist – NEW YORK FESTIVALS ADVERTISING AWARDS 2020

Gold – SUMMIT INTERNATIONAL AWARDS

AUDIBLE

CLASSICS BACK TO LIFE

Print ad campaign which promotes the audiobooks sold by Audible. The idea was to bring back to life characters from horror books using different headphone designs.

VISIT PROJECT —

R E C O G N I T I O N

SHORTLIST – ADC GERMANY WETTBEWEB 2020

CURRENTLY AVAILABLE TO WORK

— VISIT MY VISUAL PLAYGROUND

_WAnT TO WORK TOGETHER?

REACH OUT TO ME: THISIS@SOCUCU.COM
MORE WORK WILL BE SHOWN UPON REQUEST.

TUDOR CUCU © 2020
ARCHITECT+ARTDIRECTOR

EMAIL
LINKEDIN

_STUDENT PROJECTS

TAG+ LONDON
— NIKE

NEW YORK RHYMES
— NEW YORK TIMES

HEADLIST
— SPOTIFY

KEEP IT INSANE
— VANS

IN[GRID]IENS
— PERSONAL BOOK

CLASSICS BACK TO LIFE
— AUDIBLE

TRUE TYPE FREEDOM
— MONOTYPE

UNCONSCIOUS BIAS CAPTCHA
— LINKEDIN

PUT A PIN ON IT
— SPOTIFY

THE RISE OF DIGITAL ATHLETES
— STADIA

N.A.N.A CORTANA
— MICROSOFT

_AGENCY WORK

SKILLSHOT+R.A.D.
— GAMERTHERAPY

EQUINOX
— MAKE YOURSELF A GIFT TO THE WORLD

WWF
— COLORS IN EXTINCTION

TDBANK
— UNEXPECTED KINDNESS

BEKO
— EVERYDAY CHAMPIONS

BEKO
— OFFICIAL PARTNER OF THE EVERYDAY

tudoring it

— [tu-dor-ing it]

(v.) The act of not giving up and being happy about the work done, unless it is of a very high standard.
Always going for the extra mile, the details of the end product always go beyond expectations.

The term ‘tudoring it’ comes as an inside joke from my dearest MASE collective.

_ABOUT

← S C R O L L D O W N

TUDOR CUCU
thisis@socucu.com
+40 735 988 183

— — — — — — — —

SERVICEPLAN X BUBBLE HAMBURG
Art Director
–
TBWACHIATDAY New York
Creative Intern / Art Direction → January 2020
–
DROGA5 New York
Creative Intern / Art Direction → October 2019
–
360i New YorkCreative
Creative Intern / Art Direction → July 2019
–
SOCUCU CREATIVE STUDIO
Founder/Creative → August 2017
–
MOMENTUM/MCCANN WORLDWIDE BUCHAREST
Senior Art Director → March 2016 – July 2018
–
FREELANCE
GRAPHIC DESIGNER → March 2012 – March 2016

— — — — — — — —

MIAMI AD SCHOOL EUROPE, HAMBURG
Art Direction Portfolio Program
→ 2018 – 2020

“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM, BUCHAREST
6 years Bachelor’s and Master’s Degree of Architecture Program
→ 2011 – 2017

— — — — — — — —

What started as an architecture career, turned out into a creative journey bigger than the buildings I thought I will ever build. In short, I’m an architect of my own mind, putting thoughts in the right shape and context.

Career kickstart

I discovered Photoshop in high-school, more than 10 years ago, by tuning cars for fun. My first gig was to record myself and create step by step online tutorials for design communities. Switched to having my own graphic marketplace on sites like Envato, pushing me to become a freelancer, working for different start-ups.

hyper-tasking disciple (SEE IT IN FORBES – 2013 ‘Cool 100’ issue)

The young entrepreneurial spirit found me vulnerable enough to learn from mistakes and teach me what it means to be responsible. I launched a Real Room Escape full of coded quests that people had to crack and founded a creative studio called SOCUCU, turning the individual freelancing into a network of passionate designers I collaborated with. The studio is still finding its way to successful projects, offering creative solutions, from conceptualization to final implementation: Branding, Packaging, Visual Identity Systems, UX/UI, Photo-manipulation, Editorial design, Architectural rendering, 3D Modeling, Shopper Marketing & Industrial design.

CREATIVE JOURNEY

I loved being surrounded by creative minds, bringing me to my first full-time job in Momentum/McCann Bucharest. All this while studying Architecture and realizing there is a brighter path to success in advertising, both fields having so much in common when it comes to the logic of thinking, human needs and user experience. I decided to improve my creative skills at Miami Ad School Europe following the Art Direction Portfolio Program.

TODAY

Here I am today, 10 years later, with a Master’s Degree in Architecture, experienced entrepreneurial life and having the opportunity to work with the best mentors in 3 of New York’s top ad agencies like 360i, Droga5, TBWA\Chiat\Day. I stand curious to explore each day with new creative paths that empower me as a Multidisciplinary Art Director.

— Resume

AWARDS

2020

SHORTLIST / CANNES YOUNG LIONS LIVE AWARDS

Food For Talk – UNWFP

CHIP WINNER / THE DRUM CHIP SHOP AWARDS

Uncounscious Bias Captcha – Linkedin

CHIP WINNER / THE DRUM CHIP SHOP AWARDS

True Type Freedom – Monotype

BRONZE / The One Show – Young ones

Keep it Insane – Vans

BRONZE / ADC GERMANY Junior Wettbewerb

True Type Freedom – Monotype

SHORTLIST / ADC Germany Junior Wettbewerb

Classics back to life – Audible

SHORTLIST / ADC GERMANY Junior Wettbewerb

Ingridients Book

NOMINATION / THE WEBBY AWARDS

True Type Freedom – Monotype

GOLD / ANDY AWARDS

New York Rhymes – The New York Times

SHORTLIST / ANDY AWARDS

True Type Freedom – Monotype

FINALIST / NEW YORK FESTIVALS ADVERTISING AWARDS

True Type Freedom – Monotype

FINALIST / SXSW

True Type Freedom – Monotype

2019

Shortlist / D&AD Impact

Unconscious Bias Captcha

SILVER – STUDENT EXPERIENTIAL / CLIO AWARDS

True Type Freedom – MONOTYPE

FINALIST / FUTURE AWARD

True Type Freedom – MONOTYPE

GOLD / STUDENTS – SUMMIT INTERNATIONAL AWARDS

True Type Freedom – MONOTYPE

TOP TALENT – PRINT & GRAPHIC / Adobe Awards

Ingridients Book

MERIT – Digital&Social / ADC Germany Junior

Unconscious Bias Captcha

Gold Medal – Digital&Social / The Golden Award of Montreux

Unconscious Bias Captcha

Finalist – Design / The Golden Award of Montreux

Ingridients Book

Merit – Publication Design / The One Show – Young Ones

Ingridients Book

Merit – OOH / The One Show – Young Ones

IL MAKIAGE – Make up for the Labels

Merit – Integrated / The One Show – Young Ones

Avery Dennison – M_use Pack You Up

Bronze – YoungGlory Student / October

Unconscious Bias Captcha

Top Dog / The Fudge Award – Miami Ad School

Gold Star – Miami Ad School Exhibition

5 x Silver Stars – Miami Ad School Exhibition

Bronze Star – Miami Ad School Exhibition

PUBLICATIONS

Best Social & Best Political in Chip Shop Finalists

The Drum – Chip Shop Finalists rRevealed

New York Rhymes – The New York Times

AdForum – Featured work in April 2020

True Type Freedom »Design wird irgendwie immer politisch sein«
Free access to information

Novum Magazine | World of Graphic Design, Spring Issue 2020

These are the German candidates for awards at the SXSW Festival

Hamburg Startups – February 2020

True Type Monotype Freedom is an Award-Winning Creative Project by Miami Ad School Students

AdStasher – Featured work in January 2020

BRANDS I GOT IN TOUCH WITH —
TDBANK/ MOUNTAINDEW/ GROUPON/ NISSANUNITED/ FACEBOOK PORTAL/ EQUINOX/ AMAZONxCHASE/ UNDERARMOUR/ SKINNYPOP/ DAZN/ ASHEVILLE/ BEKO/ MASTERCARD/ WWF/ HEINEKEN/ IQOS/ SAMSUNG/ BUCHARESTSTOCKEXCHANGE/ APTAMIL/ LAVAZZA/ LAYS/ BERGENBIER