Portfolio-new — TUDOR CUCU

Award-winning creative currently working as Head of Design in Serviceplan x Bubble / HOC HAMBURG.

#36daysoftype

CAN DO TAGS

TUDOR CUCU © 2023
ART DIRECTOR & DESIGNER

EMAIL
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O2 Deutschland

CAN DO DECODED

A Brand Book created using real game-changer DNA of personalities such as Jimmy Wales, Dick Fosbury and Grandmaster Flash, that answers the question of what it takes to be a game changer.

O2 Deutschland

O2 CAN DO

Launch of the new communication platform which puts the claim ‘can do’ at the heart of every execution. The brand message is expressed consistently showing the mindset behind each ‘can do’ attitude.

O2 Deutschland

THE VISIBLE NET

O2 made the invisible visible, enabling customers to see the 5G network reception strength through technology.

MINI

◯ MINIMALISM

We turned thee iconic logo wings into versatile design elements to communicate the new car features, as simplistic and iconic as the car itself.

O2 Deutschland

THE EVERY HOME

O₂ has the right internet for every home. To show that, we created a house that stands for every home in Germany: The Every Home.

XBOX

The Equality Controller

A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.

NEWTOWN ACTION ALLIANCE

Not Coming Home

A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.

WELCOME THE BEST NETWORK

O2 celebrates the top rating „very good“ network putting the iconic 4 bars signal at the heart of a nationwide campaign.

OPERA OF CHOICE

Great entertainment deserves a great stage.
We have the entertainment. You have the choice.

Skillshot + R.A.D

GAMER THERAPY

People are using video games as a way to release stress. To take that release further, we’re inviting a team of licensed therapists into the game.

EQUINOX

MAKE YOURSELF A GIFT TO THE WORLD

If self-obsession turns you into a gift to the world, then isn’t self-obsession the most selfless act of all?

ABOUT

I’m a multidisciplinary creative, who build his path to become the Head of Design in Serviceplan Bubble. I find joy in challenging every visual representation from an unseen perspective and I stand curious to explore each day new craft techniques. Currently, I’m trying to prove myself as a game-changer of the telecommunication industry for O2 and other brands part of Serviceplan Group.

Prior to Serviceplan, I obtained my Master’s Degree in Architecture and had been part of the advertising program part of Miami Ad School Europe which gave me the opportunity to experience working in 3 of New York’s top ad agencies, Droga5, TBWAChiatDay & 360i. What started as an architecture career, turned out into a creative journey bigger than the buildings I thought I will ever build and I’ll keep on taking every opportunity to nourish my creative output in a meaningful way.

EXPERIENCE

SERVICEPLAN X BUBBLE HAMBURG
Head of Design
Senior Art Director → January 2022

TBWACHIATDAY New York
Creative Intern / Art Direction → January 2020

DROGA5 New York
Creative Intern / Art Direction → October 2019

360i New YorkCreative
Creative Intern / Art Direction → July 2019

SOCUCU CREATIVE STUDIO
Founder/Creative → August 2017

MOMENTUM/MCCANN WORLDWIDE BUCHAREST
Senior Art Director → March 2016 – July 2018

FREELANCE
GRAPHIC DESIGNER → March 2012 – March 2016

EDUCATION

MIAMI AD SCHOOL EUROPE, HAMBURG
Art Direction Portfolio Program
→ 2018 – 2020

“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM
6 years Bachelor’s and Master’s Degree of Architecture Program
→ 2011 – 2017

AWARDS

Gold / New York Festival Awards: Branded Content/Entertainment, Print
2x Finalist / New York Festival: Print Art Direction, Typography

O₂ Deutschland – Can Do

2x BRONZE / ADC Germany: Book Graphic Design, Print Production
3xShortlists / ADC Germany: Corp. Publishing, Book Cover, Content

O₂ Deutschland – Can Do Decoded

1x SILVER / New York Festival: Outdoor, Craft, Graphic Design
1x SILVER / New York Festival: Design, Craft, Art Direction
1x BRONZE / New York Festival: Outdoor, Craft, Art Direction
3x FINALIST / New York Festival: Outdoor

MINI – Minimalism

1x BRONZE / New York Festival: Film Craft, Art Direction & Production Design
1x FINALIST / New York Festival: Film Craft, Visual Effects

O₂ Deutschalnd – The Every Home

2x GOLD / ADC Germany: OOH & Print
7x SILVER / ADC Germany: OOH, PRINT, POS, Graphic Design, Print
2x SILVER / ADC Germany: Illustration, POS Film Special Formats

MINI – Minimalism

2x BRONZE / ADC Annual Awards: Film Visual Effects
2x Merit / ADC Annual Awards: Data Visualisation & Photography

O₂ Deutschland – The Visible Net

1x Gold / ADC Annual Awards: Film Visual Effects
1x Silver / ADC Annual Awards: Promo
1x Merit / ADC Annual Awards: Consumer Electronics

XBOX Equality Controller

3x GOLD / The Golden Award of Montreux: Poster, Graphic Design, Best Outdoor
2x Finalist / The Golden Award of Montreux: Print AD & Craft Animation

MINI Minimalism

1x GRAD PRIX / Red Dot Award: Brand & Comm / Poster Series
Best of the best / Red Dot Award: Brand & Comm / OOH & Ambient

Mini – Minimalism

1x GOLD / Loeries: OOH Crafts – Art Direction
1x SILVER / Loeries: OOH – Outdoor Media
4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media

Mini – Minimalism

4x GOLD / COMM AWARDS / PrintCraft, Clasic OOH, OOH Craft, POS & Retail
SILVER / COMM AWARDS / Design, Advertising & Campaigns
BRONZE / COMM AWARDS / Film Craft

Mini – Minimalism

GOLD / Cannes Lions: Outdoor Automotive
2x BRONZE / Cannes Lions: Industry Craft
5x SHORTLISTS / Cannes Lions: Design & Industry Craft

Mini – Minimalism

Let’s connect on LinkedIn

Instagram @sotudorcucu

Currently based
in Hamburg,
Germany

2023

2022

2x BRONZE / ADC Annual Awards: Film Visual Effects 2x Merit / ADC Annual Awards: Data Visualisation & Photography

1x Gold / ADC Annual Awards: Film Visual Effects 1x Silver / ADC Annual Awards: Promo 1x Merit / ADC Annual Awards: Consumer Electronics

2021

1x GOLD / Loeries: OOH Crafts – Art Direction 1x SILVER / Loeries: OOH – Outdoor Media 4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media

2020

2019

2x BRONZE / ADC Annual Awards: Film Visual Effects
2x Merit / ADC Annual Awards: Data Visualisation & Photography

1x Gold / ADC Annual Awards: Film Visual Effects
1x Silver / ADC Annual Awards: Promo
1x Merit / ADC Annual Awards: Consumer Electronics

1x GOLD / Loeries: OOH Crafts – Art Direction
1x SILVER / Loeries: OOH – Outdoor Media
4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media