loader image

I’m TUDOR CUCU &
my work is — SOCUCU

←      S C R O L L   D O W N

TUDOR CUCU © 2021
SENIOR ART DIRECTOR & DESIGNER

EMAIL
LINKEDIN

MINI
MINIMALISM
We turned thee iconic logo wings into versatile design elements to communicate the new car features, as simplistic and iconic as the car itself.

XBOX

The Equality Controller

A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.

O2
CAN DO
O2 celebrates the top rating „very good“ network putting the iconic 4 bars signal at the heart of a nationwide campaign.

NEWTOWN ACTION ALLIANCE

#NotComingHome

A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.

O2
OPERA OF CHOICE
Great entertainment deserves a great stage.
We have the entertainment. You have the choice.

EQUINOX

MAKE YOURSELF A GIFT TO THE WORLD

If self-obsession turns you into a gift to the world, then isn’t self-obsession the most selfless act of all?

Skillshot + R.A.D
GAMER THERAPY

people are using video games as a way to release stress. To take that release further, we’re inviting a team of licensed therapists into the game.

THE NEW YORK TIMES
NY RHYMES
By using the power of entertainment to deliver the truth, we tapped into something young people naturally connect to, music, and transform current events into urban art.
MONOTYPE
TRUE TYPE FREEDOM
A Monotype solution to provide easy access to Freegate for people who don’t want to be censored.

SERVICEPLAN X BUBBLE HAMBURG
Senior Art Director

TBWACHIATDAY New York
Creative Intern / Art Direction → January 2020

DROGA5 New York
Creative Intern / Art Direction → October 2019

360i New YorkCreative
Creative Intern / Art Direction → July 2019

SOCUCU CREATIVE STUDIO
Founder/Creative → August 2017

MOMENTUM/MCCANN WORLDWIDE BUCHAREST
Senior Art Director → March 2016 – July 2018

FREELANCE
GRAPHIC DESIGNER → March 2012 – March 2016

MIAMI AD SCHOOL EUROPE, HAMBURG
Art Direction Portfolio Program
→ 2018 – 2020

“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM
6 years Bachelor’s and Master’s Degree of Architecture Program
→ 2011 – 2017

I’m Tudor and my work is SOCUCU.

Multidisciplinary creative living and working in Hamburg for Serviceplan x Bubble, trying to prove myself as a game-changer of the telecommunication industry for O2 and other brands part of Serviceplan Group.

Prior to Serviceplan, I had the opportunity to work with the best mentors in 3 of New York’s top ad agencies, Droga5, TBWAChiatDay & 360i as a student of Miami Ad School Europe.

What started as an architecture career, turned out into a creative journey bigger than the buildings I thought I will ever build. Cars made me open Photoshop at the age of 15 and since then there was always a job available for me. I loved being surrounded by creative minds, fact which brought me to my first full-time position working for 2 years as an Art Director in Momentum/McCann Bucharest.

I obsess with craft and lately my worked prove to be successful in many international industry awards shows, like Cannes Lions, Clio Awards & OneShow. I stand curious to explore each day new creative paths that empower me to find unexpected solutions that offer each brand a strong purpose.

AWARDS

2021

BRONZE / TRANSFORM A BRAND / AD FORUM PHNX

Mini – Minimalism

GOLD / OUTDOOR AUTOMOTIVE / CANNES LIONS
2x BRONZE / INDUSTRY CRAFT / CANNES LIONS
4x SHORTLISTS / DESIGN & INDUSTRY CRAFT / CANNES LIONS

Mini – Minimalism

2x SHORTLISTS / DESIGN / CANNES LIONS

XBox – The Equality Controller

SILVER / CLIO MUSIC

New York Rhymes – The New York Times

MERIT / ONESHOW / Interactive & O nline

Gamer Therapy – Skillshot

SHORTLIST / ONESHOW / Digital Craft

Gamer Therapy – Skillshot

SHORTLIST / ONESHOW / MOVING IMAGE CRAFT

O2 – Opera of Choice

 

x

2020

SHORTLIST / CANNES YOUNG LIONS LIVE AWARDS

Food For Talk – UNWFP

CHIP WINNER / THE DRUM CHIP SHOP AWARDS

Uncounscious Bias Captcha – Linkedin

CHIP WINNER / THE DRUM CHIP SHOP AWARDS

True Type Freedom – Monotype

BRONZE / The One Show – Young ones

Keep it Insane – Vans

BRONZE / ADC GERMANY Junior Wettbewerb

True Type Freedom – Monotype

SHORTLIST / ADC Germany Junior Wettbewerb

Classics back to life – Audible

SHORTLIST / ADC GERMANY Junior Wettbewerb

Ingridients Book

NOMINATION / THE WEBBY AWARDS

True Type Freedom – Monotype

GOLD / ANDY AWARDS

New York Rhymes – The New York Times

SHORTLIST / ANDY AWARDS

True Type Freedom – Monotype

FINALIST / NEW YORK FESTIVALS ADVERTISING AWARDS

True Type Freedom – Monotype

FINALIST / SXSW

True Type Freedom – Monotype

2019

Shortlist / D&AD Impact

Unconscious Bias Captcha

SILVER – STUDENT EXPERIENTIAL / CLIO AWARDS

True Type Freedom – MONOTYPE

FINALIST / FUTURE AWARD

True Type Freedom – MONOTYPE

GOLD / STUDENTS – SUMMIT INTERNATIONAL AWARDS

True Type Freedom – MONOTYPE

TOP TALENT – PRINT & GRAPHIC / Adobe Awards

Ingridients Book

MERIT – Digital&Social / ADC Germany Junior

Unconscious Bias Captcha

Gold Medal – Digital&Social / The Golden Award of Montreux

Unconscious Bias Captcha

Finalist – Design / The Golden Award of Montreux

Ingridients Book

Merit – Publication Design / The One Show – Young Ones

Ingridients Book

Merit – OOH / The One Show – Young Ones

IL MAKIAGE – Make up for the Labels

Merit – Integrated / The One Show – Young Ones

Avery Dennison – M_use Pack You Up

Bronze – YoungGlory Student / October

Unconscious Bias Captcha


PUBLICATIONS

MINI “MINImalism” campaign

Communication Arts – Exhibit in July 2021

MINI’s Iconic Wings Go Minimalist for Timeless Design Campaign

Little Black Book – Creative in June 2021

MINI ‘Minimalism’ campaign

Marcommnews – newsroom, June 2021

“#NotComingHome” Directed By Martin Krejci For Serviceplan Hamburg

SHOOT – Top Spot of the Week in June 2021

Newtown Action Alliance – “#NotComingHome”

Adforum – Featured work June 2021

MINImalism

Adforum – Featured work June 2021

To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries

Adweek – GAMING in April 2021

Mit diesem Controller feiern Xbox und Serviceplan Frauen im Gaming

Horizont – Campaign spotlight in April 2021

To Promote Gender Equality, Xbox Sends Limited Edition Controllers
to Influencers in 23 Countries

Famous Campaigns – Campaign spotlight in April 2021

To Promote Gender Equality, Xbox Sends Limited Edition Controllers
to Influencers in 23 Countries

Lareclame.fr in April 2021

Xbox prône l’égalité des sexes dans le monde du jeu

L’ADN – Accueil / April 2021

Xbox – “Gaming for Everyone”

Adforum – Featured work April. 2021

O2 – “Select & Stream”

Adforum – Featured work March 2021

Best Social & Best Political in Chip Shop Finalists

The Drum – Chip Shop Finalists Revealed

New York Rhymes – The New York Times

AdForum – Featured work in April 2020

True Type Freedom »Design wird irgendwie immer politisch sein«
Free access to information

Novum Magazine | World of Graphic Design, Spring Issue 2020

These are the German candidates for awards at the SXSW Festival

Hamburg Startups – February 2020

True Type Monotype Freedom is an Award-Winning Creative Project
by Miami Ad School Students

AdStasher – Featured work in January 2020

Indulgence, your way – Nespresso

Ads of the World – Featured work in December 2019

Classics back to life – Audible

Ads of the World – Featured work in December 2019

True Type Freedom (.TTF) – Winners Gallery

Clio Awards – September 2019

True Type Freedom (.TTF) – Monotype

Ads of the World – Featured work in July 2019

True Type Freedom (.TTF) – Monotype

AdForum – Featured work in August 2019

Trendsetter Portrait: Hyper-tasking disciple

Forbes Romania – December 2013