loader image

Award-winning creative currently working as Head of Design in Serviceplan x Bubble / HOC HAMBURG.

#36daysoftype

CAN DO TAGS

TUDOR CUCU © 2023
ART DIRECTOR & DESIGNER

O2 Deutschland

CAN DO DECODED

A Brand Book created using real game-changer DNA of personalities such as Jimmy Wales, Dick Fosbury and Grandmaster Flash, that answers the question of what it takes to be a game changer.

O2 Deutschland

O2 CAN DO

Launch of the new communication platform which puts the claim ‘can do’ at the heart of every execution. The brand message is expressed consistently showing the mindset behind each ‘can do’ attitude.

O2 Deutschland

THE VISIBLE NET

O2 made the invisible visible, enabling customers to see the 5G network reception strength through technology. Whether in the big city or in the countryside: We measured the signal strength of the O₂ 5G network throughout Germany and converted it into light signals.

MINI
◯ MINIMALISM
We turned thee iconic logo wings into versatile design elements to communicate the new car features, as simplistic and iconic as the car itself.

O2 Deutschland

THE EVERY HOME

O₂ has the right internet for every home. To show that, we created a house that stands for every home in Germany: The Every Home.

XBOX

The Equality Controller

A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.

NEWTOWN ACTION ALLIANCE

Not Coming Home

A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.

O2
WELCOME THE BEST NETWORK
O2 celebrates the top rating „very good“ network putting the iconic 4 bars signal at the heart of a nationwide campaign.
O2
OPERA OF CHOICE

OPERA OF CHOICE
Great entertainment deserves a great stage.
We have the entertainment. You have the choice.
Skillshot + R.A.D
GAMER THERAPY

GAMER THERAPY

People are using video games as a way to release stress. To take that release further, we’re inviting a team of licensed therapists into the game.

EQUINOX

MAKE YOURSELF A GIFT TO THE WORLD

If self-obsession turns you into a gift to the world, then isn’t self-obsession the most selfless act of all?

ABOUT

I’m a multidisciplinary creative, who build his path to become the Head of Design in Serviceplan Bubble. I find joy in challenging every visual representation from an unseen perspective and I stand curious to explore each day new craft techniques. Currently, I’m trying to prove myself as a game-changer of the telecommunication industry for O2 and other brands part of Serviceplan Group.

Prior to Serviceplan, I obtained my Master’s Degree in Architecture and had been part of the advertising program part of Miami Ad School Europe which gave me the opportunity to experience working in 3 of New York’s top ad agencies, Droga5, TBWAChiatDay & 360i. What started as an architecture career, turned out into a creative journey bigger than the buildings I thought I will ever build and I’ll keep on taking every opportunity to nourish my creative output in a meaningful way.

EXPERIENCE

SERVICEPLAN X BUBBLE HAMBURG
Head of Design 
Senior Art Director → January 2022

TBWACHIATDAY New York
Creative Intern / Art Direction → January 2020

DROGA5 New York
Creative Intern / Art Direction → October 2019

360i New YorkCreative
Creative Intern / Art Direction → July 2019

SOCUCU CREATIVE STUDIO
Founder/Creative → August 2017

MOMENTUM/MCCANN WORLDWIDE BUCHAREST
Senior Art Director → March 2016 – July 2018

FREELANCE
GRAPHIC DESIGNER → March 2012 – March 2016

EDUCATION

MIAMI AD SCHOOL EUROPE, HAMBURG
Art Direction Portfolio Program
→ 2018 – 2020

“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM
6 years Bachelor’s and Master’s Degree of Architecture Program
→ 2011 – 2017

Winner / DPOK: Kommunikationstechnologie

O₂ Deutschland – The Visible Net

Winner / DPOK: Industries – Medien, Sport & Lifestyle

Xbox Equality Controller

2x GOLD / The Caples Awards: Best Art Direction & Print

MINI – Minimalism

2x GOLD / ADC Germany: OOH & Print
7x SILVER / ADC Germany: OOH, PRINT, POS, Graphic Design, Print
2x SILVER / ADC Germany: Illustration, POS Film Special Formats

MINI – Minimalism

3xBronze / ADC Germany: Online Film, Public Affairs, Regie

#NotComingHome

1x SILVER / OneShow: Packaging

XBOX Equality Controller

3x MERIT / OneShow: Online-only Video, Long Form Single, Brand Voice

#NotComingHome

3x MERIT / OneShow: Art Direction, Animation, OOH

#NotComingHome

1x GOLD / ADC Annual Awards: Film Visual Effects
2x Merit / ADC Annual Awards: Special effects & Film Direction

O₂ Deutschland – The Every Home

2x BRONZE / ADC Annual Awards: Film Visual Effects
2x Merit / ADC Annual Awards: Data Visualisation & Photography

O₂ Deutschland – The Visible Net

1x Gold / ADC Annual Awards: Film Visual Effects
1x Silver / ADC Annual Awards: Promo
1x Merit / ADC Annual Awards: Consumer Electronics

XBOX Equality Controller

3x GOLD / The Golden Award of Montreux: Poster, Graphic Design, Best Outdoor
2x Finalist / The Golden Award of Montreux: Print AD & Craft Animation

MINI Minimalism

1x Finalist / The Golden Award of Montreux: Packaging

XBOX Equality Controller

1x Finalist / The Golden Award of Montreux: Cinema Ad

O₂ Deutschland – The Every Home

1x SILVER / Dubai Lynx: Posters

MINI – Minimalism

2x SILVER / AdForum PHNX: Integrated & Creative technology
2xBronze / AdForum PHNX: Print Outdoor & Photography

O₂ Deutschland – The Visible Net

1x SILVER / AdForum PHNX: Print

MINI – Minimalism

2021

12x Shortlists / EUROBEST: Industry Craft, Art Direction, Outdoor, Consumer goods, Print & Publishing

Mini – Minimalism

1x GOLD / Epica Awards: Graphic Design
1x Silver / Epica Awards: Illustration

Mini – Minimalism

2x BRONZE / Epica Awards: Promotion & Incentives, Packaging Design

XBOX Equality Controller

1x GRAD PRIX / Red Dot Award: Brand & Comm / Poster Series
Best of the best / Red Dot Award: Brand & Comm / OOH & Ambient

Mini – Minimalism

1x GOLD / Loeries: OOH Crafts – Art Direction
1x SILVER / Loeries: OOH – Outdoor Media

4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media

Mini – Minimalism

Best of the best / Red Dot Award: Brand & Comm / Social Media Campaign

XBOX Equality Controller

4x SILVER / LIA / Billboard, Poster, Design AD Campaign
BRONZE / LIA / Billboard Automotive, Poster Automotive

Mini – Minimalism

1x SILVER / LIA / Online Film: Zeitgeist
FINALIST / LIA / Online Film: Public

#NotComingHome

BRONZE / LIA / Packaging Design2x FINALIST / LIA / SM Influencers & Unboxing

XBOX Equality Controller

4x GOLD / COMM AWARDS / PrintCraft, Clasic OOH, OOH Craft, POS & Retail
SILVER / COMM AWARDS / Design, Advertising & Campaigns
BRONZE / COMM AWARDS / Film Craft

Mini – Minimalism

SILVER / COMM AWARDS / Design, Advertising & Campaigns

XBOX Equality Controller

GOLD / Annual Multimedia 2022 / Social Media & Influencer Marketing

XBOX Equality Controller

2x SILVER / CRESTA AWARDS / Poster&Billboard Campaign, Craft campaign

Mini – Minimalism

2x SILVER / CRESTA AWARDS / Influencer Campaign, Packaging
1x SHORTLISTT / CRESTA AWARDS / Craft campaign

XBOX Equality Controller

BRONZE / TRANSFORM A BRAND / AD FORUM PHNX

Mini – Minimalism

Shortlist / Immortal Awards / Outdoor & Experiential

Mini – Minimalism

GOLD / Cannes Lions: Outdoor Automotive
2x BRONZE / Cannes Lions: Industry Craft
5x SHORTLISTS / Cannes Lions: Design & Industry Craft

Mini – Minimalism

2x SHORTLISTS / DESIGN / CANNES LIONS

XBox – The Equality Controller

SILVER / CLIO MUSIC

New York Rhymes – The New York Times

MERIT / ONESHOW / Interactive & O nline

Gamer Therapy – Skillshot

SHORTLIST / ONESHOW / Digital Craft

Gamer Therapy – Skillshot

SHORTLIST / ONESHOW / MOVING IMAGE CRAFT

O2 – Opera of Choice

 

2020

SHORTLIST / CANNES YOUNG LIONS LIVE AWARDS

Food For Talk – UNWFP

CHIP WINNER / THE DRUM CHIP SHOP AWARDS

Uncounscious Bias Captcha – Linkedin

CHIP WINNER / THE DRUM CHIP SHOP AWARDS

True Type Freedom – Monotype

BRONZE / The One Show – Young ones

Keep it Insane – Vans

BRONZE / ADC GERMANY Junior Wettbewerb

True Type Freedom – Monotype

SHORTLIST / ADC Germany Junior Wettbewerb

Classics back to life – Audible

SHORTLIST / ADC GERMANY Junior Wettbewerb

Ingridients Book

NOMINATION / THE WEBBY AWARDS

True Type Freedom – Monotype

GOLD / ANDY AWARDS

New York Rhymes – The New York Times

SHORTLIST / ANDY AWARDS

True Type Freedom – Monotype

FINALIST / NEW YORK FESTIVALS ADVERTISING AWARDS

True Type Freedom – Monotype

FINALIST / SXSW

True Type Freedom – Monotype

Write me an email thisis@socucu.com

Let’s connect on LinkedIn

Instagram @sotudorcucu

Currently based
in Hamburg,
Germany