Award-winning creative currently working as Head of Design in Serviceplan x Bubble / HOC HAMBURG.
#36daysoftype
CAN DO TAGS
O2 Deutschland
O2 CAN DO
Launch of the new communication platform which puts the claim ‘can do’ at the heart of every execution. The brand message is expressed consistently showing the mindset behind each ‘can do’ attitude.
XBOX
The Equality Controller
A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.
NEWTOWN ACTION ALLIANCE
A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.
We have the entertainment. You have the choice.
People are using video games as a way to release stress. To take that release further, we’re inviting a team of licensed therapists into the game.
O2
CAN DO DECODED
O2
O2 CAN DO
THE VISIBLE NET
O2
THE EVERY HOME
XBOX
The Equality Controller
NEWTOWN ACTION ALLIANCE
Not Coming Home
EQUINOX
MAKE YOURSELF A GIFT TO THE WORLD
ABOUT
I’m a multidisciplinary creative, who build his path to become the Head of Design in Serviceplan Bubble. I find joy in challenging every visual representation from an unseen perspective and I stand curious to explore each day new craft techniques. Currently, I’m trying to prove myself as a game-changer of the telecommunication industry for O2 and other brands part of Serviceplan Group.
Prior to Serviceplan, I obtained my Master’s Degree in Architecture and had been part of the advertising program part of Miami Ad School Europe which gave me the opportunity to experience working in 3 of New York’s top ad agencies, Droga5, TBWAChiatDay & 360i. What started as an architecture career, turned out into a creative journey bigger than the buildings I thought I will ever build and I’ll keep on taking every opportunity to nourish my creative output in a meaningful way.
EXPERIENCE
SERVICEPLAN X BUBBLE HAMBURG
Head of Design
Senior Art Director → January 2022
TBWACHIATDAY New York
Creative Intern / Art Direction → January 2020
DROGA5 New York
Creative Intern / Art Direction → October 2019
360i New YorkCreative
Creative Intern / Art Direction → July 2019
SOCUCU CREATIVE STUDIO
Founder/Creative → August 2017
MOMENTUM/MCCANN WORLDWIDE BUCHAREST
Senior Art Director → March 2016 – July 2018
FREELANCE
GRAPHIC DESIGNER → March 2012 – March 2016
EDUCATION
MIAMI AD SCHOOL EUROPE, HAMBURG
Art Direction Portfolio Program
→ 2018 – 2020
“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM
6 years Bachelor’s and Master’s Degree of Architecture Program
→ 2011 – 2017
AWARDS
2023
3xShortlist / Epic Awards
O₂ Deutschland – Can Do Decoded
2xShortlist / ADCE
O₂ Deutschland – Can Do Decoded
2xSilver / LIA Awards
O₂ Deutschland – Can Do Decoded
Bronze / LIA Awards
O₂ Deutschland – Can Do Decoded
Silver / Best of Content Marketing Award: B2C Kommunikation
O₂ Deutschland – Can Do
Gold / New York Festival Awards: Branded Content/Entertainment, Print
2x Finalist / New York Festival: Print Art Direction, Typography
O₂ Deutschland – Can Do
2x BRONZE / ADC Germany: Book Graphic Design, Print Production
3xShortlists / ADC Germany: Corp. Publishing, Book Cover, Content
O₂ Deutschland – Can Do Decoded
2xShortlists / ADC Germany: Typography, Retail/Shop
O₂ Deutschland – Can Do
1x Bronze / Caples Awards: Digital
O₂ Deutschland – The Every Home
1x Shortlist / IAB Mixx Awards
XBOX Equality Controller
1x Shortlist / IAB Mixx Awards
2022
3xBronze / ADCE Awards
MINI – Minimalism
1x Gold, 1x Silver, 1xBronze / Die Klappe
#NotComingHome
1xBronze / Gerety Awards
#NotComingHome
Shortlist / Gerety Awards
Mini – Minimalism
Shortlist / Gerety Awards
XBOX Equality Controller
2x Highly Commended / M&M Global Awards
XBOX Equality Controller
Winner / M&M Global Awards
#NotComingHome
Wood Pencil / D&AD: Production Design / Film
O₂ Deutschland – The Every Home
Shortlist / D&AD: Illustration / Packaging
XBOX Equality Controller
1x SILVER / New York Festival: Outdoor, Craft, Graphic Design
1x SILVER / New York Festival: Design, Craft, Art Direction
1x BRONZE / New York Festival: Outdoor, Craft, Art Direction
3x FINALIST / New York Festival: Outdoor
MINI – Minimalism
1x BRONZE / New York Festival: Film Craft, Art Direction & Production Design
1x FINALIST / New York Festival: Film Craft, Visual Effects
O₂ Deutschalnd – The Every Home
1x BRONZE / New York Festival: Design, Packaging
XBOX Equality Controller
1x FINALIST / New York Festival: Film, Best Use of Data
O2 Deutschland – The Visible Net
1x BRONZE / Cannes Lions: Media Lions – Cultural Insight
#NotComingHome
1x Shortlist / Cannes Lions: Film Craft / Production: Art Direction
O₂ Deutschland – The Every Home
Winner / DPOK: Kommunikationstechnologie
O₂ Deutschland – The Visible Net
Winner / DPOK: Industries – Medien, Sport & Lifestyle
Xbox Equality Controller
2x GOLD / The Caples Awards: Best Art Direction & Print
MINI – Minimalism
2x GOLD / ADC Germany: OOH & Print
7x SILVER / ADC Germany: OOH, PRINT, POS, Graphic Design, Print
2x SILVER / ADC Germany: Illustration, POS Film Special Formats
MINI – Minimalism
3xBronze / ADC Germany: Online Film, Public Affairs, Regie
#NotComingHome
1x SILVER / OneShow: Packaging
XBOX Equality Controller
3x MERIT / OneShow: Online-only Video, Long Form Single, Brand Voice
#NotComingHome
3x MERIT / OneShow: Art Direction, Animation, OOH
#NotComingHome
1x GOLD / ADC Annual Awards: Film Visual Effects
2x Merit / ADC Annual Awards: Special effects & Film Direction
O₂ Deutschland – The Every Home
2x BRONZE / ADC Annual Awards: Film Visual Effects
2x Merit / ADC Annual Awards: Data Visualisation & Photography
O₂ Deutschland – The Visible Net
1x Gold / ADC Annual Awards: Film Visual Effects
1x Silver / ADC Annual Awards: Promo
1x Merit / ADC Annual Awards: Consumer Electronics
XBOX Equality Controller
3x GOLD / The Golden Award of Montreux: Poster, Graphic Design, Best Outdoor
2x Finalist / The Golden Award of Montreux: Print AD & Craft Animation
MINI Minimalism
1x Finalist / The Golden Award of Montreux: Packaging
XBOX Equality Controller
1x Finalist / The Golden Award of Montreux: Cinema Ad
O₂ Deutschland – The Every Home
1x SILVER / Dubai Lynx: Posters
MINI – Minimalism
2x SILVER / AdForum PHNX: Integrated & Creative technology
2xBronze / AdForum PHNX: Print Outdoor & Photography
O₂ Deutschland – The Visible Net
1x SILVER / AdForum PHNX: Print
MINI – Minimalism
2021
12x Shortlists / EUROBEST: Industry Craft, Art Direction, Outdoor, Consumer goods, Print & Publishing
Mini – Minimalism
1x GOLD / Epica Awards: Graphic Design
1x Silver / Epica Awards: Illustration
Mini – Minimalism
2x BRONZE / Epica Awards: Promotion & Incentives, Packaging Design
XBOX Equality Controller
1x GRAD PRIX / Red Dot Award: Brand & Comm / Poster Series
Best of the best / Red Dot Award: Brand & Comm / OOH & Ambient
Mini – Minimalism
1x GOLD / Loeries: OOH Crafts – Art Direction
1x SILVER / Loeries: OOH – Outdoor Media
4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media
Mini – Minimalism
Best of the best / Red Dot Award: Brand & Comm / Social Media Campaign
XBOX Equality Controller
4x SILVER / LIA / Billboard, Poster, Design AD Campaign
BRONZE / LIA / Billboard Automotive, Poster Automotive
Mini – Minimalism
1x SILVER / LIA / Online Film: Zeitgeist
FINALIST / LIA / Online Film: Public
#NotComingHome
BRONZE / LIA / Packaging Design2x FINALIST / LIA / SM Influencers & Unboxing
XBOX Equality Controller
4x GOLD / COMM AWARDS / PrintCraft, Clasic OOH, OOH Craft, POS & Retail
SILVER / COMM AWARDS / Design, Advertising & Campaigns
BRONZE / COMM AWARDS / Film Craft
Mini – Minimalism
SILVER / COMM AWARDS / Design, Advertising & Campaigns
XBOX Equality Controller
GOLD / Annual Multimedia 2022 / Social Media & Influencer Marketing
XBOX Equality Controller
2x SILVER / CRESTA AWARDS / Poster&Billboard Campaign, Craft campaign
Mini – Minimalism
2x SILVER / CRESTA AWARDS / Influencer Campaign, Packaging
1x SHORTLISTT / CRESTA AWARDS / Craft campaign
XBOX Equality Controller
BRONZE / TRANSFORM A BRAND / AD FORUM PHNX
Mini – Minimalism
Shortlist / Immortal Awards / Outdoor & Experiential
Mini – Minimalism
GOLD / Cannes Lions: Outdoor Automotive
2x BRONZE / Cannes Lions: Industry Craft
5x SHORTLISTS / Cannes Lions: Design & Industry Craft
Mini – Minimalism
2x SHORTLISTS / DESIGN / CANNES LIONS
XBox – The Equality Controller
SILVER / CLIO MUSIC
New York Rhymes – The New York Times
MERIT / ONESHOW / Interactive & O nline
Gamer Therapy – Skillshot
SHORTLIST / ONESHOW / Digital Craft
Gamer Therapy – Skillshot
SHORTLIST / ONESHOW / MOVING IMAGE CRAFT
O2 – Opera of Choice
2020
SHORTLIST / CANNES YOUNG LIONS LIVE AWARDS
Food For Talk – UNWFP
CHIP WINNER / THE DRUM CHIP SHOP AWARDS
Uncounscious Bias Captcha – Linkedin
CHIP WINNER / THE DRUM CHIP SHOP AWARDS
True Type Freedom – Monotype
BRONZE / The One Show – Young ones
Keep it Insane – Vans
BRONZE / ADC GERMANY Junior Wettbewerb
True Type Freedom – Monotype
SHORTLIST / ADC Germany Junior Wettbewerb
Classics back to life – Audible
SHORTLIST / ADC GERMANY Junior Wettbewerb
Ingridients Book
NOMINATION / THE WEBBY AWARDS
True Type Freedom – Monotype
GOLD / ANDY AWARDS
New York Rhymes – The New York Times
SHORTLIST / ANDY AWARDS
True Type Freedom – Monotype
FINALIST / NEW YORK FESTIVALS ADVERTISING AWARDS
True Type Freedom – Monotype
FINALIST / SXSW
True Type Freedom – Monotype
2019
Shortlist / D&AD Impact
Unconscious Bias Captcha
SILVER – STUDENT EXPERIENTIAL / CLIO AWARDS
True Type Freedom – MONOTYPE
FINALIST / FUTURE AWARD
True Type Freedom – MONOTYPE
GOLD / STUDENTS – SUMMIT INTERNATIONAL AWARDS
True Type Freedom – MONOTYPE
TOP TALENT – PRINT & GRAPHIC / Adobe Awards
Ingridients Book
MERIT – Digital&Social / ADC Germany Junior
Unconscious Bias Captcha
Gold Medal – Digital&Social / The Golden Award of Montreux
Unconscious Bias Captcha
Finalist – Design / The Golden Award of Montreux
Ingridients Book
Merit – Publication Design / The One Show – Young Ones
Ingridients Book
Merit – OOH / The One Show – Young Ones
IL MAKIAGE – Make up for the Labels
Merit – Integrated / The One Show – Young Ones
Avery Dennison – M_use Pack You Up
Bronze – YoungGlory Student / October
Unconscious Bias Captcha
Let’s connect on LinkedIn
Instagram @sotudorcucu
in Hamburg,
Germany