Portfolio — TUDOR CUCU

TUDOR
CUCU
— AD +
DESIGNER

TUDOR
CUCU
— ✏AD +
DESIGNER

←

TUDOR CUCU © 2022
ART DIRECTOR & DESIGNER

EMAIL
LINKEDIN

CURRENTLY WORKING AS HEAD OF DESIGN IN SERVICEPLAN X BUBBLE

O2 Deutschland

THE VISIBLE NET

O2 made the invisible visible, enabling customers to see the 5G network reception strength through technology.

MINI

◯ MI₦IMALISM

We turned thee iconic logo wings into versatile design elements to communicate the new car features, as simplistic and iconic as the car itself.

O2 Deutschland

THE EVERY HOME

O₂ has the right internet for every home. To show that, we created a house that stands for every home in Germany: The Every Home.

XBOX

The Ⓔquality C∅ntrʘller

A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.

NEWTOWN ACTION ALLIANCE

Not Coming Home

A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.

ⓌELCOME THE BES₮ NETW◯RK

O2 celebrates the top rating „very good“ network putting the iconic 4 bars signal at the heart of a nationwide campaign.

OPERA OF CHOICE

Great entertainment deserves a great stage.
We have the entertainment. You have the choice.

Skillshot + R.A.D

GAMER
THERAPY

people are using video games as a way to release stress. To take that release further, we’re inviting a team of licensed therapists into the game.

EQUINOX

MⒶKE YOURSELF A GIF₮ TO THE WORLD

If self-obsession turns you into a gift to the world, then isn’t self-obsession the most selfless act of all?

SERVICEPLAN X BUBBLE HAMBURG
Head of Design
Senior Art Director → January 2022

TBWACHIATDAY New York
Creative Intern / Art Direction → January 2020

DROGA5 New York
Creative Intern / Art Direction → October 2019

360i New YorkCreative
Creative Intern / Art Direction → July 2019

SOCUCU CREATIVE STUDIO
Founder/Creative → August 2017

MOMENTUM/MCCANN WORLDWIDE BUCHAREST
Senior Art Director → March 2016 – July 2018

FREELANCE
GRAPHIC DESIGNER → March 2012 – March 2016

MIAMI AD SCHOOL EUROPE, HAMBURG
Art Direction Portfolio Program
→ 2018 – 2020

“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM
6 years Bachelor’s and Master’s Degree of Architecture Program
→ 2011 – 2017

I’m Tudor and my work is SOCUCU.

I’m a multidisciplinary creative, who build his path to become the Head of Design in Serviceplan Bubble. I find joy in challenging every visual representation from an unseen perspective and I stand curious to explore each day new craft techniques. Currently, I’m trying to prove myself as a game-changer of the telecommunication industry for O2 and other brands part of Serviceplan Group.

Prior to Serviceplan, I obtained my Master’s Degree in Architecture and had been part of the advertising program part of Miami Ad School Europe which gave me the opportunity to experience working in 3 of New York’s top ad agencies, Droga5, TBWAChiatDay & 360i. What started as an architecture career, turned out into a creative journey bigger than the buildings I thought I will ever build and I’ll keep on taking every opportunity to nourish my creative output in a meaningful way.

AWARDS

1x SILVER / New York Festival: Outdoor, Craft, Graphic Design
1x SILVER / New York Festival: Design, Craft, Art Direction
1x BRONZE / New York Festival: Outdoor, Craft, Art Direction
3x FINALIST / New York Festival: Outdoor

MINI – Minimalism

1x BRONZE / New York Festival: Film Craft, Art Direction & Production Design
1x FINALIST / New York Festival: Film Craft, Visual Effects

O₂ Deutschalnd – The Every Home

2x GOLD / ADC Germany: OOH & Print
7x SILVER / ADC Germany: OOH, PRINT, POS, Graphic Design, Print
2x SILVER / ADC Germany: Illustration, POS Film Special Formats

MINI – Minimalism

2x BRONZE / ADC Annual Awards: Film Visual Effects
2x Merit / ADC Annual Awards: Data Visualisation & Photography

O₂ Deutschland – The Visible Net

1x Gold / ADC Annual Awards: Film Visual Effects
1x Silver / ADC Annual Awards: Promo
1x Merit / ADC Annual Awards: Consumer Electronics

XBOX Equality Controller

3x GOLD / The Golden Award of Montreux: Poster, Graphic Design, Best Outdoor
2x Finalist / The Golden Award of Montreux: Print AD & Craft Animation

MINI Minimalism

1x GRAD PRIX / Red Dot Award: Brand & Comm / Poster Series
Best of the best / Red Dot Award: Brand & Comm / OOH & Ambient

Mini – Minimalism

1x GOLD / Loeries: OOH Crafts – Art Direction
1x SILVER / Loeries: OOH – Outdoor Media
4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media

Mini – Minimalism

4x GOLD / COMM AWARDS / PrintCraft, Clasic OOH, OOH Craft, POS & Retail
SILVER / COMM AWARDS / Design, Advertising & Campaigns
BRONZE / COMM AWARDS / Film Craft

Mini – Minimalism

GOLD / Cannes Lions: Outdoor Automotive
2x BRONZE / Cannes Lions: Industry Craft
5x SHORTLISTS / Cannes Lions: Design & Industry Craft

Mini – Minimalism

2022

2x BRONZE / ADC Annual Awards: Film Visual Effects 2x Merit / ADC Annual Awards: Data Visualisation & Photography

1x Gold / ADC Annual Awards: Film Visual Effects 1x Silver / ADC Annual Awards: Promo 1x Merit / ADC Annual Awards: Consumer Electronics

2021

1x GOLD / Loeries: OOH Crafts – Art Direction 1x SILVER / Loeries: OOH – Outdoor Media 4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media

2020

2019

2x BRONZE / ADC Annual Awards: Film Visual Effects
2x Merit / ADC Annual Awards: Data Visualisation & Photography

1x Gold / ADC Annual Awards: Film Visual Effects
1x Silver / ADC Annual Awards: Promo
1x Merit / ADC Annual Awards: Consumer Electronics

1x GOLD / Loeries: OOH Crafts – Art Direction
1x SILVER / Loeries: OOH – Outdoor Media
4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media