loader image

  ALL PROJECTS

WHO AM I?

TUDOR CUCU

LINKEDIN

INSTAGRAM

THISIS@SOCUCU.COM

TUDOR CUCU

ALL PROJECTS

WHO AM I?

HYBRID CREATIVE WITH A PASSION FOR DESIGN DRIVEN IDEAS, BRAND SYSTEMS & EXPERIENCES.

HIGHLIGHTS
TYPOGRAPHY
WORK ARCHIVE

HEAD OF DESIGN
SERVICEPLAN BUBBLE

RECOGNITION

ADC GERMANY (Member) (16)
CANNESLIONS (4)
D&AD (1)
THEONESHOW (4)
ADCANNUALAWARDS (10)
NYFESTIVAL (13)
LIAAWARDS (10)
CLIOAWARDS (1)
ADCEAWARDS (3)
REDDOTAWARD (3)

TO THE LIST >>

HIGHLIGHTS

MINIMALISM

We turned thee iconic logo wings into versatile design elements to communicate the new car features, as simplistic and iconic as the car itself.

MINI / SERVICEPLAN — 2021

CAN DO DECODED

A Brand Book created using real game-changer DNA of personalities such as Jimmy Wales, Dick Fosbury and Grandmaster Flash, that answers the question of what it takes to be a game changer.

O2 / SERVICEPLAN — 2023

THE EQUALITY CONTROLLER

During Women’s History Month, Xbox launched a worldwide initiative through a campaign that celebrates women in gaming and focuses on what gamers regularly hold in their hands: the controller.

XBOX / SERVICEPLAN — 2022

THE VISIBLE NET

O2 made the invisible visible, enabling customers to see the 5G network reception strength through technology. Whether in the big city or in the countryside: We measured the signal strength of the O2 5G network throughout Germany and converted it into light signals.

O2 / SERVICEPLAN — 2022

TYPOGRAPHY

ZAVATE WORDMARK

Logo redesign for a menswear brand focused on subtle sophistication, timeless quality through their ‘simplified bespoke’ approach. The tapered lines in the ZAVATE wordmark evoke sewing stitches and scissor cuts, underscoring the brand’s dedication to precision and fine tailoring.

TYPOGRAPHY / COMMISIONED — 2024

CAN DO TAGS

A dynamic key visual that visually interprets the brand claim ‘can do’ through an distinctive set of typographic expressions that show different attitudes and give o2 campaign motifs and messages even more depth.

O2 / SERVICEPLAN — 2023

ADC Switzerland

Bespoke lettering developed as a visual toolkit to extend and enhance the CI used in major ADC events. The letters had been created to tap into different relevant categories like craft, innovation, copywriting and more.

TYPOGRAPHY / COMMISIONED — 2023

36DAYSOFTYPE

An ever growing lettering collection meant to push boundaries of expressiveness through 3d, illustration and calligraphy.

TYPOGRAPHY / PERSONAL — 2023

SNACKWAX

Wordmark created for a Germany-based music label curating international artists creating the finest house tunes.

TYPOGRAPHY / COMMISIONED — 2023

ARCHIVE

O2 PAYSTOP

Why do millions of people continue to pay for their mobile phones? Month after month, they become more and more expensive – even though they already belong to them.

O2 / SERVICEPLAN — 2024

28.57m

To stand out, O2 partnered with world-record big wave surfer Sebastian Steudtner. The film ‘The Wave’ introduced him as a brand ambassador, setting a new challenge to break his own record. Six months later, fans witnessed history as he redefined the impossible by surfing a 28.57m wave.

O2 / SERVICEPLAN — 2024

O2 CAN DO

Launch of the new communication platform which puts the claim ‘can do’ at the heart of every execution. The brand message is expressed consistently showing the mindset behind each ‘can do’ attitude.

O2 / SERVICEPLAN — 2023

THE EVERY HOME

O2 has the right internet for every home. To show that, we created a house that stands for every home in Germany: The Every Home.

O2 / SERVICEPLAN — 2022

THE VERY GOOD NETWORK

O2 celebrates the top rating „very good“ network putting the iconic 4 bars signal at the heart of a nationwide campaign.

O2 / SERVICEPLAN — 2021

OPERA OF CHOICE

Great entertainment deserves a great stage.
We have the entertainment. You have the choice.

O2 / SERVICEPLAN — 2021

NOT COMING HOME

A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.

NEWTOWN ACTION ALLIANCE / SERVICEPLAN — 2021

GAMER THERAPY

People are using video games as a way to release stress. To take that release further, we’re inviting a team of licensed therapists into the game.

SKILLSHOT+R.A.D / THE COMMUNITY — 2020

MAKE YOURSELF A GIFT TO THE WORLD

If self-obsession turns you into a gift to the world, then isn’t self-obsession the most selfless act of all?

EQUINOX / DROGA5 — 2020

ABOUT

I’m a passionate multidisciplinary creative, car enthusiast, and art lover who thrives on craftsmanship and attention to detail—qualities I believe make design truly exceptional. My background in architecture has shaped my ability to see things from new, unconventional perspectives and use any kind of visual language. This passion and my own curiosity has driven my contributions at Serviceplan Bubble and continues to shape my role as Head of Design for O2 Germany.

Prior to Serviceplan, I obtained my Master’s Degree in Architecture and had been part of the advertising program part of Miami Ad School Europe which gave me the opportunity to experience working in 3 of New York’s top ad agencies, Droga5, TBWAChiatDay & 360i. What started as an architecture career, turned out into a creative journey bigger than the buildings I thought I will ever build.

EXPERIENCE

SERVICEPLAN X BUBBLE HAMBURG
Head of Design 
Senior Art Director → January 2022

TBWACHIATDAY New York
Creative Intern / Art Direction → January 2020

DROGA5 New York
Creative Intern / Art Direction → October 2019

360i New YorkCreative
Creative Intern / Art Direction → July 2019

MOMENTUM/MCCANN WORLDWIDE BUCHAREST
Senior Art Director → March 2016 – July 2018

FREELANCE
GRAPHIC DESIGNER / AD → March 2012 – March 2016

EDUCATION

MIAMI AD SCHOOL EUROPE, HAMBURG
Art Direction Portfolio Program
→ 2018 – 2020

“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM
6 years Bachelor’s and Master’s Degree of Architecture Program
→ 2011 – 2017

AWARDS

Winner / DPOK: Kommunikationstechnologie

O₂ Deutschland – The Visible Net

Winner / DPOK: Industries – Medien, Sport & Lifestyle

Xbox Equality Controller

2x GOLD / The Caples Awards: Best Art Direction & Print

MINI – Minimalism

2x GOLD / ADC Germany: OOH & Print
7x SILVER / ADC Germany: OOH, PRINT, POS, Graphic Design, Print
2x SILVER / ADC Germany: Illustration, POS Film Special Formats

MINI – Minimalism

3xBronze / ADC Germany: Online Film, Public Affairs, Regie

#NotComingHome

1x SILVER / OneShow: Packaging

XBOX Equality Controller

3x MERIT / OneShow: Online-only Video, Long Form Single, Brand Voice

#NotComingHome

3x MERIT / OneShow: Art Direction, Animation, OOH

#NotComingHome

1x GOLD / ADC Annual Awards: Film Visual Effects
2x Merit / ADC Annual Awards: Special effects & Film Direction

O₂ Deutschland – The Every Home

2x BRONZE / ADC Annual Awards: Film Visual Effects
2x Merit / ADC Annual Awards: Data Visualisation & Photography

O₂ Deutschland – The Visible Net

1x Gold / ADC Annual Awards: Film Visual Effects
1x Silver / ADC Annual Awards: Promo
1x Merit / ADC Annual Awards: Consumer Electronics

XBOX Equality Controller

3x GOLD / The Golden Award of Montreux: Poster, Graphic Design, Best Outdoor
2x Finalist / The Golden Award of Montreux: Print AD & Craft Animation

MINI Minimalism

1x Finalist / The Golden Award of Montreux: Packaging

XBOX Equality Controller

1x Finalist / The Golden Award of Montreux: Cinema Ad

O₂ Deutschland – The Every Home

1x SILVER / Dubai Lynx: Posters

MINI – Minimalism

2x SILVER / AdForum PHNX: Integrated & Creative technology
2xBronze / AdForum PHNX: Print Outdoor & Photography

O₂ Deutschland – The Visible Net

1x SILVER / AdForum PHNX: Print

MINI – Minimalism

2021

12x Shortlists / EUROBEST: Industry Craft, Art Direction, Outdoor, Consumer goods, Print & Publishing

Mini – Minimalism

1x GOLD / Epica Awards: Graphic Design
1x Silver / Epica Awards: Illustration

Mini – Minimalism

2x BRONZE / Epica Awards: Promotion & Incentives, Packaging Design

XBOX Equality Controller

1x GRAD PRIX / Red Dot Award: Brand & Comm / Poster Series
Best of the best / Red Dot Award: Brand & Comm / OOH & Ambient

Mini – Minimalism

1x GOLD / Loeries: OOH Crafts – Art Direction
1x SILVER / Loeries: OOH – Outdoor Media

4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media

Mini – Minimalism

Best of the best / Red Dot Award: Brand & Comm / Social Media Campaign

XBOX Equality Controller

4x SILVER / LIA / Billboard, Poster, Design AD Campaign
BRONZE / LIA / Billboard Automotive, Poster Automotive

Mini – Minimalism

1x SILVER / LIA / Online Film: Zeitgeist
FINALIST / LIA / Online Film: Public

#NotComingHome

BRONZE / LIA / Packaging Design2x FINALIST / LIA / SM Influencers & Unboxing

XBOX Equality Controller

4x GOLD / COMM AWARDS / PrintCraft, Clasic OOH, OOH Craft, POS & Retail
SILVER / COMM AWARDS / Design, Advertising & Campaigns
BRONZE / COMM AWARDS / Film Craft

Mini – Minimalism

SILVER / COMM AWARDS / Design, Advertising & Campaigns

XBOX Equality Controller

GOLD / Annual Multimedia 2022 / Social Media & Influencer Marketing

XBOX Equality Controller

2x SILVER / CRESTA AWARDS / Poster&Billboard Campaign, Craft campaign

Mini – Minimalism

2x SILVER / CRESTA AWARDS / Influencer Campaign, Packaging
1x SHORTLISTT / CRESTA AWARDS / Craft campaign

XBOX Equality Controller

BRONZE / TRANSFORM A BRAND / AD FORUM PHNX

Mini – Minimalism

Shortlist / Immortal Awards / Outdoor & Experiential

Mini – Minimalism

GOLD / Cannes Lions: Outdoor Automotive
2x BRONZE / Cannes Lions: Industry Craft
5x SHORTLISTS / Cannes Lions: Design & Industry Craft

Mini – Minimalism

2x SHORTLISTS / DESIGN / CANNES LIONS

XBox – The Equality Controller

SILVER / CLIO MUSIC

New York Rhymes – The New York Times

MERIT / ONESHOW / Interactive & O nline

Gamer Therapy – Skillshot

SHORTLIST / ONESHOW / Digital Craft

Gamer Therapy – Skillshot

SHORTLIST / ONESHOW / MOVING IMAGE CRAFT

O2 – Opera of Choice

 

2020

SHORTLIST / CANNES YOUNG LIONS LIVE AWARDS

Food For Talk – UNWFP

CHIP WINNER / THE DRUM CHIP SHOP AWARDS

Uncounscious Bias Captcha – Linkedin

CHIP WINNER / THE DRUM CHIP SHOP AWARDS

True Type Freedom – Monotype

BRONZE / The One Show – Young ones

Keep it Insane – Vans

BRONZE / ADC GERMANY Junior Wettbewerb

True Type Freedom – Monotype

SHORTLIST / ADC Germany Junior Wettbewerb

Classics back to life – Audible

SHORTLIST / ADC GERMANY Junior Wettbewerb

Ingridients Book

NOMINATION / THE WEBBY AWARDS

True Type Freedom – Monotype

GOLD / ANDY AWARDS

New York Rhymes – The New York Times

SHORTLIST / ANDY AWARDS

True Type Freedom – Monotype

FINALIST / NEW YORK FESTIVALS ADVERTISING AWARDS

True Type Freedom – Monotype

FINALIST / SXSW

True Type Freedom – Monotype

Write me an email thisis@socucu.com

Let’s connect on LinkedIn

Instagram @sotudorcucu

Currently based in Hamburg, Germany