I’m TUDOR CUCU &
my work is — SOCUCU
Architect mastering Art Directionat Miami ad School Hamburg,
Momentum/McCann Bucharest
360i, Droga5, TBWA\Chiat\Day in New York.
Empowering brands with effective cross-discipline solutions as a founder of SOCUCU CREATIVE STUDIO.
Resume —
By using the power of entertainment to deliver the truth, we tapped into something young people naturally connect to, music, and transform current events into urban art.
GOLD – ANDY AWARDS 2020
BRONZE – The One Show / Young Ones 2020
R E C O G N I T I O N
FINALIST – THE DRUM CHIP SHOP AWARDS 2020
BRONZE – ADC GERMANY WETTBEWEB 2020
NOMINATION – THE WEBBY AwARDS 2020
Shortlist – NEW YORK FESTIVALS ADVERTISING AWARDS 2020
Shortlist – ANDY AWARDS 2020
Finalist – SXSW 2020
Silver – CLIO AWARDS
Finalist – FUTURE AWARD
Gold – SUMMIT INTERNATIONAL AWARDS
Print ad campaign which promotes the audiobooks sold by Audible. The idea was to bring back to life characters from horror books using different headphone designs.
R E C O G N I T I O N
SHORTLIST – ADC GERMANY WETTBEWEB 2020
CURRENTLY AVAILABLE TO WORK













(v.) The act of not giving up and being happy about the work done, unless it is of a very high standard. Always going for the extra mile, the details of the end product always go beyond expectations.
The term ‘tudoring it’ comes as an inside joke from my dearest MASE collective.
← S C R O L L D O W N
TUDOR CUCU
thisis@socucu.com
+40 735 988 183
Art Director
–
TBWACHIATDAY New York
Creative Intern / Art Direction → January 2020
–
DROGA5 New York
Creative Intern / Art Direction → October 2019
–
360i New YorkCreative
Creative Intern / Art Direction → July 2019
–
SOCUCU CREATIVE STUDIO
Founder/Creative → August 2017
–
MOMENTUM/MCCANN WORLDWIDE BUCHAREST
Senior Art Director → March 2016 – July 2018
–
FREELANCE
GRAPHIC DESIGNER → March 2012 – March 2016
Art Direction Portfolio Program
→ 2018 – 2020
“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM, BUCHAREST
6 years Bachelor’s and Master’s Degree of Architecture Program
→ 2011 – 2017
— Resume
2020
SHORTLIST / CANNES YOUNG LIONS LIVE AWARDS
Food For Talk – UNWFP
CHIP WINNER / THE DRUM CHIP SHOP AWARDS
Uncounscious Bias Captcha – Linkedin
CHIP WINNER / THE DRUM CHIP SHOP AWARDS
True Type Freedom – Monotype
BRONZE / The One Show – Young ones
Keep it Insane – Vans
BRONZE / ADC GERMANY Junior Wettbewerb
True Type Freedom – Monotype
SHORTLIST / ADC Germany Junior Wettbewerb
Classics back to life – Audible
SHORTLIST / ADC GERMANY Junior Wettbewerb
Ingridients Book
NOMINATION / THE WEBBY AWARDS
True Type Freedom – Monotype
GOLD / ANDY AWARDS
New York Rhymes – The New York Times
SHORTLIST / ANDY AWARDS
True Type Freedom – Monotype
FINALIST / NEW YORK FESTIVALS ADVERTISING AWARDS
True Type Freedom – Monotype
FINALIST / SXSW
True Type Freedom – Monotype
2019
Shortlist / D&AD Impact
Unconscious Bias Captcha
SILVER – STUDENT EXPERIENTIAL / CLIO AWARDS
True Type Freedom – MONOTYPE
FINALIST / FUTURE AWARD
True Type Freedom – MONOTYPE
GOLD / STUDENTS – SUMMIT INTERNATIONAL AWARDS
True Type Freedom – MONOTYPE
TOP TALENT – PRINT & GRAPHIC / Adobe Awards
Ingridients Book
MERIT – Digital&Social / ADC Germany Junior
Unconscious Bias Captcha
Gold Medal – Digital&Social / The Golden Award of Montreux
Unconscious Bias Captcha
Finalist – Design / The Golden Award of Montreux
Ingridients Book
Merit – Publication Design / The One Show – Young Ones
Ingridients Book
Merit – OOH / The One Show – Young Ones
IL MAKIAGE – Make up for the Labels
Merit – Integrated / The One Show – Young Ones
Avery Dennison – M_use Pack You Up
Bronze – YoungGlory Student / October
Unconscious Bias Captcha
Top Dog / The Fudge Award – Miami Ad School
Gold Star – Miami Ad School Exhibition
5 x Silver Stars – Miami Ad School Exhibition
Bronze Star – Miami Ad School Exhibition
Best Social & Best Political in Chip Shop Finalists
The Drum – Chip Shop Finalists rRevealed
New York Rhymes – The New York Times
AdForum – Featured work in April 2020
True Type Freedom »Design wird irgendwie immer politisch sein«
Free access to information
Novum Magazine | World of Graphic Design, Spring Issue 2020
These are the German candidates for awards at the SXSW Festival
Hamburg Startups – February 2020
True Type Monotype Freedom is an Award-Winning Creative Project by Miami Ad School Students
AdStasher – Featured work in January 2020
Indulgence, your way – Nespresso
Ads of the World – Featured work in December 2019
Classics back to life – Audible
Ads of the World – Featured work in December 2019
True Type Freedom (.TTF) – Winners Gallery
True Type Freedom (.TTF) – Monotype
Ads of the World – Featured work in July 2019
True Type Freedom (.TTF) – Monotype
AdForum – Featured work in August 2019
Trendsetter Portrait: Hyper-tasking disciple
BRANDS I GOT IN TOUCH WITH —
TDBANK/ MOUNTAINDEW/ GROUPON/ NISSANUNITED/ FACEBOOK PORTAL/ EQUINOX/ AMAZONxCHASE/ UNDERARMOUR/ SKINNYPOP/ DAZN/ ASHEVILLE/ BEKO/ MASTERCARD/ WWF/ HEINEKEN/ IQOS/ SAMSUNG/ BUCHARESTSTOCKEXCHANGE/ APTAMIL/ LAVAZZA/ LAYS/ BERGENBIER
2020
SHORTLIST / CANNES YOUNG LIONS LIVE AWARDS
Food For Talk – UNWFP
CHIP WINNER / THE DRUM CHIP SHOP AWARDS
Uncounscious Bias Captcha – Linkedin
CHIP WINNER / THE DRUM CHIP SHOP AWARDS
True Type Freedom – Monotype
BRONZE / The One Show – Young ones
Keep it Insane – Vans
BRONZE / ADC GERMANY Junior Wettbewerb
True Type Freedom – Monotype
SHORTLIST / ADC Germany Junior Wettbewerb
Classics back to life – Audible
SHORTLIST / ADC GERMANY Junior Wettbewerb
Ingridients Book
NOMINATION / THE WEBBY AWARDS
True Type Freedom – Monotype
GOLD / ANDY AWARDS
New York Rhymes – The New York Times
SHORTLIST / ANDY AWARDS
True Type Freedom – Monotype
FINALIST / NEW YORK FESTIVALS ADVERTISING AWARDS
True Type Freedom – Monotype
FINALIST / SXSW
True Type Freedom – Monotype
2019
Shortlist / D&AD Impact
Unconscious Bias Captcha
SILVER – STUDENT EXPERIENTIAL / CLIO AWARDS
True Type Freedom – MONOTYPE
FINALIST / FUTURE AWARD
True Type Freedom – MONOTYPE
GOLD / STUDENTS – SUMMIT INTERNATIONAL AWARDS
True Type Freedom – MONOTYPE
TOP TALENT – PRINT & GRAPHIC / Adobe Awards
Ingridients Book
MERIT – Digital&Social / ADC Germany Junior
Unconscious Bias Captcha
Gold Medal – Digital&Social / The Golden Award of Montreux
Unconscious Bias Captcha
Finalist – Design / The Golden Award of Montreux
Ingridients Book
Merit – Publication Design / The One Show – Young Ones
Ingridients Book
Merit – OOH / The One Show – Young Ones
IL MAKIAGE – Make up for the Labels
Merit – Integrated / The One Show – Young Ones
Avery Dennison – M_use Pack You Up
Bronze – YoungGlory Student / October
Unconscious Bias Captcha
Top Dog / The Fudge Award – Miami Ad School
Gold Star – Miami Ad School Exhibition
5 x Silver Stars – Miami Ad School Exhibition
Bronze Star – Miami Ad School Exhibition
Best Social & Best Political in Chip Shop Finalists
The Drum – Chip Shop Finalists rRevealed
New York Rhymes – The New York Times
AdForum – Featured work in April 2020
True Type Freedom »Design wird irgendwie immer politisch sein«
Free access to information
Novum Magazine | World of Graphic Design, Spring Issue 2020
These are the German candidates for awards at the SXSW Festival
Hamburg Startups – February 2020
True Type Monotype Freedom is an Award-Winning Creative Project by Miami Ad School Students
AdStasher – Featured work in January 2020
Indulgence, your way – Nespresso
Ads of the World – Featured work in December 2019
Classics back to life – Audible
Ads of the World – Featured work in December 2019
True Type Freedom (.TTF) – Winners Gallery
True Type Freedom (.TTF) – Monotype
Ads of the World – Featured work in July 2019
True Type Freedom (.TTF) – Monotype
AdForum – Featured work in August 2019