Home-new — TUDOR CUCU

I’m TUDOR CUCU &
my work is — SOCUCU

← S C R O L L D O W N

TUDOR CUCU © 2021
SENIOR ART DIRECTOR & DESIGNER

MINI

MINIMALISM

We turned thee iconic logo wings into versatile design elements to communicate the new car features, as simplistic and iconic as the car itself.

XBOX

The Equality Controller

A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.

CAN DO

O2 celebrates the top rating „very good“ network putting the iconic 4 bars signal at the heart of a nationwide campaign.

NEWTOWN ACTION ALLIANCE

#NotComingHome

A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.

OPERA OF CHOICE

Great entertainment deserves a great stage.
We have the entertainment. You have the choice.

EQUINOX

MAKE YOURSELF A GIFT TO THE WORLD

If self-obsession turns you into a gift to the world, then isn’t self-obsession the most selfless act of all?

Skillshot + R.A.D

GAMER THERAPY

people are using video games as a way to release stress. To take that release further, we’re inviting a team of licensed therapists into the game.

THE NEW YORK TIMES

NY RHYMES

By using the power of entertainment to deliver the truth, we tapped into something young people naturally connect to, music, and transform current events into urban art.

MONOTYPE

TRUE TYPE FREEDOM

A Monotype solution to provide easy access to Freegate for people who don’t want to be censored.

SERVICEPLAN X BUBBLE HAMBURG
Senior Art Director

TBWACHIATDAY New York
Creative Intern / Art Direction → January 2020

DROGA5 New York
Creative Intern / Art Direction → October 2019

360i New YorkCreative
Creative Intern / Art Direction → July 2019

SOCUCU CREATIVE STUDIO
Founder/Creative → August 2017

MOMENTUM/MCCANN WORLDWIDE BUCHAREST
Senior Art Director → March 2016 – July 2018

FREELANCE
GRAPHIC DESIGNER → March 2012 – March 2016

MIAMI AD SCHOOL EUROPE, HAMBURG
Art Direction Portfolio Program
→ 2018 – 2020

“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM
6 years Bachelor’s and Master’s Degree of Architecture Program
→ 2011 – 2017

I’m Tudor and my work is SOCUCU.

Multidisciplinary creative living and working in Hamburg for Serviceplan x Bubble, trying to prove myself as a game-changer of the telecommunication industry for O2 and other brands part of Serviceplan Group.

Prior to Serviceplan, I had the opportunity to work with the best mentors in 3 of New York’s top ad agencies, Droga5, TBWAChiatDay & 360i as a student of Miami Ad School Europe.

What started as an architecture career, turned out into a creative journey bigger than the buildings I thought I will ever build. Cars made me open Photoshop at the age of 15 and since then there was always a job available for me. I loved being surrounded by creative minds, fact which brought me to my first full-time position working for 2 years as an Art Director in Momentum/McCann Bucharest.

I obsess with craft and lately my worked prove to be successful in many international industry awards shows, like Cannes Lions, Clio Awards & OneShow. I stand curious to explore each day new creative paths that empower me to find unexpected solutions that offer each brand a strong purpose.

AWARDS

1x GRAD PRIX / Red Dot Award: Brand & Comm / Poster Series
Best of the best / Red Dot Award: Brand & Comm / OOH & Ambient

Mini – Minimalism

1x GOLD / Loeries: OOH Crafts – Art Direction
1x SILVER / Loeries: OOH – Outdoor Media
4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media

Mini – Minimalism

4x GOLD / COMM AWARDS / PrintCraft, Clasic OOH, OOH Craft, POS & Retail
SILVER / COMM AWARDS / Design, Advertising & Campaigns
BRONZE / COMM AWARDS / Film Craft

Mini – Minimalism

GOLD / OUTDOOR AUTOMOTIVE / CANNES LIONS
2x BRONZE / INDUSTRY CRAFT / CANNES LIONS
5x SHORTLISTS / DESIGN & INDUSTRY CRAFT / CANNES LIONS

Mini – Minimalism

To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries

Adweek – GAMING in April 2021

Mit diesem Controller feiern Xbox und Serviceplan Frauen im Gaming

Horizont – Campaign spotlight in April 2021

To Promote Gender Equality, Xbox Sends Limited Edition Controllers
to Influencers in 23 Countries

Famous Campaigns – Campaign spotlight in April 2021

To Promote Gender Equality, Xbox Sends Limited Edition Controllers
to Influencers in 23 Countries

Lareclame.fr in April 2021

Xbox prône l’égalité des sexes dans le monde du jeu

L’ADN – Accueil / April 2021

Xbox – “Gaming for Everyone”

Adforum – Featured work April. 2021

O2 – “Select & Stream”

Adforum – Featured work March 2021

Best Social & Best Political in Chip Shop Finalists

The Drum – Chip Shop Finalists Revealed

New York Rhymes – The New York Times

AdForum – Featured work in April 2020

True Type Freedom »Design wird irgendwie immer politisch sein«
Free access to information

Novum Magazine | World of Graphic Design, Spring Issue 2020

These are the German candidates for awards at the SXSW Festival

Hamburg Startups – February 2020

True Type Monotype Freedom is an Award-Winning Creative Project
by Miami Ad School Students

AdStasher – Featured work in January 2020

Indulgence, your way – Nespresso

Ads of the World – Featured work in December 2019

Classics back to life – Audible

Ads of the World – Featured work in December 2019

True Type Freedom (.TTF) – Winners Gallery

Clio Awards – September 2019

True Type Freedom (.TTF) – Monotype

Ads of the World – Featured work in July 2019

True Type Freedom (.TTF) – Monotype

AdForum – Featured work in August 2019

Trendsetter Portrait: Hyper-tasking disciple

Forbes Romania – December 2013

2021

1x GOLD / Loeries: OOH Crafts – Art Direction1x SILVER / Loeries: OOH – Outdoor Media4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media

2020

2019

MINI “MINImalism” campaign

MINI’s Iconic Wings Go Minimalist for Timeless Design Campaign

MINI ‘Minimalism’ campaign

“#NotComingHome” Directed By Martin Krejci For Serviceplan Hamburg

Newtown Action Alliance – “#NotComingHome”

MINImalism

To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries

Mit diesem Controller feiern Xbox und Serviceplan Frauen im Gaming

To Promote Gender Equality, Xbox Sends Limited Edition Controllers to Influencers in 23 Countries

To Promote Gender Equality, Xbox Sends Limited Edition Controllers to Influencers in 23 Countries

Xbox prône l’égalité des sexes dans le monde du jeu

Xbox – “Gaming for Everyone”

O2 – “Select & Stream”

Best Social & Best Political in Chip Shop Finalists

New York Rhymes – The New York Times

True Type Freedom »Design wird irgendwie immer politisch sein« Free access to information

These are the German candidates for awards at the SXSW Festival

True Type Monotype Freedom is an Award-Winning Creative Projectby Miami Ad School Students

Indulgence, your way – Nespresso

Classics back to life – Audible

True Type Freedom (.TTF) – Winners Gallery

True Type Freedom (.TTF) – Monotype

True Type Freedom (.TTF) – Monotype

Trendsetter Portrait: Hyper-tasking disciple

1x GOLD / Loeries: OOH Crafts – Art Direction
1x SILVER / Loeries: OOH – Outdoor Media
4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media

To Promote Gender Equality, Xbox Sends Limited Edition Controllers
to Influencers in 23 Countries

To Promote Gender Equality, Xbox Sends Limited Edition Controllers
to Influencers in 23 Countries

True Type Freedom »Design wird irgendwie immer politisch sein«
Free access to information

True Type Monotype Freedom is an Award-Winning Creative Project
by Miami Ad School Students