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HIGHLIGHTS
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Highlights
Minimalism
2021 — MINI
SERVICEPLAN
Can Do Decoded
2023 — O2
SERVICEPLAN
The Visible Net
2022 — O2
SERVICEPLAN
Typography
ZAVATE Wordmark
2024 — TYPOGRAPHY
SERVICEPLAN
Can Do Tags
2023 —O2
SERVICEPLAN
ADC Switzerland
2023 — TYPOGRAPHY
COMMISIONED
#36daysoftype
2023 — TYPOGRAPHY
PERSONAL
Snackwax
2023 — TYPOGRAPHY
COMMISIONED
HUG Bakery
2023 — TYPOGRAPHY
PERSONAL
Archive
o2 PayStop
2024 — O2
SERVICEPLAN
28.57m
2024 — O2
SERVICEPLAN
O2 can do
2023 — O2
SERVICEPLAN
The Every Home
2021 — O2
SERVICEPLAN
The Equality Controller
2022 — XBOX
SERVICEPLAN
The very good network
2021 — O2
SERVICEPLAN
#notcominghome
2021—NEWTOWN ACTION ALLIANCE
SERVICEPLAN
Gamer Therapy
2020 — SKILLSHOT+R.A.D
THE COMMUNITY
Make yourself a gift to the world
2020 — EQUINOX
DROGA5
PROJECT LIST
ABOUT
The Visible Net
O2
The Every Home
Minimalism
O2
O2 PayStop
O2
Can Do Decoded
O2
O2 can do
NEWTOWN ACTION ALLIANCE
Not Coming Home
Welcome the best network of O2
XBOX
The Equality Controller
Opera of choice
Gamer Therapy
EQUINOX
Make yourself a gift to the world
O2 PayStop
O2 Telefonica Germany
SERVICEPLAN
2024
Can Do Decoded
O2 Telefonica Germany
SERVICEPLAN
2023
The Wave – 28.57m
O2 Telefonica Germany
SERVICEPLAN
2023
O2 can do
O2 Telefonica Germany
SERVICEPLAN
2023
The Visible Net
O2 Telefonica Germany
SERVICEPLAN
2022
The Every Home
O2 Telefonica Germany
SERVICEPLAN
2022
The Equality Controller
XBOX
SERVICEPLAN
2022
Welcome the best network of O2
O2 Telefonica Germany
SERVICEPLAN
2021
Not Coming Home
Newtown Action Alliance
SERVICEPLAN
2021
Minimalism
MINI
SERVICEPLAN
2021
Opera of choice
O2 Telefonica Germany
SERVICEPLAN
2021
Gamer Therapy
Skillshot + R.A.D.
THE COMMUNITY
2020
Make yourself a gift to the world
Equinox
DROGA5
2020
I’m a passionate multidisciplinary creative, car enthusiast, and art lover who thrives on craftsmanship and attention to detail—qualities I believe make design truly exceptional. My background in architecture has shaped my ability to see things from new, unconventional perspectives and use any kind of visual language. This passion and my own curiosity has driven my contributions at Serviceplan Bubble and shaped my role as Head of Design for O2 Germany.
Prior to Serviceplan, I obtained my Master’s Degree in Architecture and had been part of the advertising program part of Miami Ad School Europe which gave me the opportunity to experience working in 3 of New York’s top ad agencies, Droga5, TBWAChiatDay & 360i. What started as an architecture career, turned out into a creative journey bigger than the buildings I thought I will ever build.
EXPERIENCE
SERVICEPLAN X BUBBLE HAMBURG
Head of Design
January 2020 → April 2025
Senior Art Director
October 2020 → January 2022
TBWACHIATDAY New York
DROGA5 New York
360i New YorkCreative
MASE Internships Program / Art Direction
July 2019 → January 2020
MOMENTUM / MCCANN BUCHAREST
Senior Art Director
March 2016 → July 2018
FREELANCE
GRAPHIC DESIGNER / AD
March 2012 → March 2016
EDUCATION
MIAMI AD SCHOOL EUROPE, HAMBURG
Art Direction Portfolio Program
2018 → 2020
“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM
6 years Bachelor’s and Master’s Degree of Architecture Program
2011 → 2017
Adc Germany (Member) (16)
Cannes Lions (4)
D&AD (1)
TheOneShow (4)
ADC Annual Awards (10)
NYFestival (13)
Lia Awards (10)
Clio Awards (0)
ADCE Awards (3)
Red Dot Award (3)
Full list →
Write me an email thisis@socucu.com
Let’s connect on LinkedIn
Instagram @sotudorcucu
Based in Hamburg, Germany