HYBRID CREATIVE WITH A PASSION FOR DESIGN DRIVEN IDEAS, BRAND SYSTEMS & EXPERIENCES.
HEAD OF DESIGN
SERVICEPLAN BUBBLE
RECOGNITION
CANNESLIONS (4)
D&AD (1)
THEONESHOW (4)
ADCANNUALAWARDS (10)
NYFESTIVAL (13)
LIAAWARDS (10)
CLIOAWARDS (1)
ADCEAWARDS (3)
REDDOTAWARD (3)
TO THE LIST >>
HIGHLIGHTS
MINIMALISM
We turned thee iconic logo wings into versatile design elements to communicate the new car features, as simplistic and iconic as the car itself.
MINI / SERVICEPLAN — 2021
CAN DO DECODED
A Brand Book created using real game-changer DNA of personalities such as Jimmy Wales, Dick Fosbury and Grandmaster Flash, that answers the question of what it takes to be a game changer.
O2 / SERVICEPLAN — 2023
THE EQUALITY CONTROLLER
During Women’s History Month, Xbox launched a worldwide initiative through a campaign that celebrates women in gaming and focuses on what gamers regularly hold in their hands: the controller.
XBOX / SERVICEPLAN — 2022
THE VISIBLE NET
O2 made the invisible visible, enabling customers to see the 5G network reception strength through technology. Whether in the big city or in the countryside: We measured the signal strength of the O2 5G network throughout Germany and converted it into light signals.
O2 / SERVICEPLAN — 2022
TYPOGRAPHY
ZAVATE WORDMARK
Logo redesign for a menswear brand focused on subtle sophistication, timeless quality through their ‘simplified bespoke’ approach. The tapered lines in the ZAVATE wordmark evoke sewing stitches and scissor cuts, underscoring the brand’s dedication to precision and fine tailoring.
TYPOGRAPHY / COMMISIONED — 2024
CAN DO TAGS
A dynamic key visual that visually interprets the brand claim ‘can do’ through an distinctive set of typographic expressions that show different attitudes and give o2 campaign motifs and messages even more depth.
O2 / SERVICEPLAN — 2023
36DAYSOFTYPE
An ever growing lettering collection meant to push boundaries of expressiveness through 3d, illustration and calligraphy.
TYPOGRAPHY / PERSONAL — 2023
SNACKWAX
Wordmark created for a Germany-based music label curating international artists creating the finest house tunes.
TYPOGRAPHY / COMMISIONED — 2023
ARCHIVE
O2 PAYSTOP
Why do millions of people continue to pay for their mobile phones? Month after month, they become more and more expensive – even though they already belong to them.
O2 / SERVICEPLAN — 2024
28.57m
To stand out, O2 partnered with world-record big wave surfer Sebastian Steudtner. The film ‘The Wave’ introduced him as a brand ambassador, setting a new challenge to break his own record. Six months later, fans witnessed history as he redefined the impossible by surfing a 28.57m wave.
O2 / SERVICEPLAN — 2024
THE EVERY HOME
O2 has the right internet for every home. To show that, we created a house that stands for every home in Germany: The Every Home.
O2 / SERVICEPLAN — 2022
THE VERY GOOD NETWORK
O2 celebrates the top rating „very good“ network putting the iconic 4 bars signal at the heart of a nationwide campaign.
O2 / SERVICEPLAN — 2021
NOT COMING HOME
A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.
NEWTOWN ACTION ALLIANCE / SERVICEPLAN — 2021
GAMER THERAPY
People are using video games as a way to release stress. To take that release further, we’re inviting a team of licensed therapists into the game.
SKILLSHOT+R.A.D / THE COMMUNITY — 2020
O2
O2 PAYSTOP
O2
CAN DO DECODED
O2
O2 CAN DO
THE VISIBLE NET
O2
THE EVERY HOME
XBOX
The Equality Controller
NEWTOWN ACTION ALLIANCE
Not Coming Home
EQUINOX
MAKE YOURSELF A GIFT TO THE WORLD
ABOUT
I’m a passionate multidisciplinary creative, car enthusiast, and art lover who thrives on craftsmanship and attention to detail—qualities I believe make design truly exceptional. My background in architecture has shaped my ability to see things from new, unconventional perspectives and use any kind of visual language. This passion and my own curiosity has driven my contributions at Serviceplan Bubble and continues to shape my role as Head of Design for O2 Germany.
Prior to Serviceplan, I obtained my Master’s Degree in Architecture and had been part of the advertising program part of Miami Ad School Europe which gave me the opportunity to experience working in 3 of New York’s top ad agencies, Droga5, TBWAChiatDay & 360i. What started as an architecture career, turned out into a creative journey bigger than the buildings I thought I will ever build.
EXPERIENCE
SERVICEPLAN X BUBBLE HAMBURG
Head of Design
Senior Art Director → January 2022
TBWACHIATDAY New York
Creative Intern / Art Direction → January 2020
DROGA5 New York
Creative Intern / Art Direction → October 2019
360i New YorkCreative
Creative Intern / Art Direction → July 2019
MOMENTUM/MCCANN WORLDWIDE BUCHAREST
Senior Art Director → March 2016 – July 2018
FREELANCE
GRAPHIC DESIGNER / AD → March 2012 – March 2016
EDUCATION
MIAMI AD SCHOOL EUROPE, HAMBURG
Art Direction Portfolio Program
→ 2018 – 2020
“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM
6 years Bachelor’s and Master’s Degree of Architecture Program
→ 2011 – 2017
AWARDS
2023
3xShortlist / Epic Awards
O₂ Deutschland – Can Do Decoded
2xShortlist / ADCE
O₂ Deutschland – Can Do Decoded
2xSilver / LIA Awards
O₂ Deutschland – Can Do Decoded
Bronze / LIA Awards
O₂ Deutschland – Can Do Decoded
Silver / Best of Content Marketing Award: B2C Kommunikation
O₂ Deutschland – Can Do
Gold / New York Festival Awards: Branded Content/Entertainment, Print
2x Finalist / New York Festival: Print Art Direction, Typography
O₂ Deutschland – Can Do
2x BRONZE / ADC Germany: Book Graphic Design, Print Production
3xShortlists / ADC Germany: Corp. Publishing, Book Cover, Content
O₂ Deutschland – Can Do Decoded
2xShortlists / ADC Germany: Typography, Retail/Shop
O₂ Deutschland – Can Do
1x Bronze / Caples Awards: Digital
O₂ Deutschland – The Every Home
1x Shortlist / IAB Mixx Awards
XBOX Equality Controller
1x Shortlist / IAB Mixx Awards
2022
3xBronze / ADCE Awards
MINI – Minimalism
1x Gold, 1x Silver, 1xBronze / Die Klappe
#NotComingHome
1xBronze / Gerety Awards
#NotComingHome
Shortlist / Gerety Awards
Mini – Minimalism
Shortlist / Gerety Awards
XBOX Equality Controller
2x Highly Commended / M&M Global Awards
XBOX Equality Controller
Winner / M&M Global Awards
#NotComingHome
Wood Pencil / D&AD: Production Design / Film
O₂ Deutschland – The Every Home
Shortlist / D&AD: Illustration / Packaging
XBOX Equality Controller
1x SILVER / New York Festival: Outdoor, Craft, Graphic Design
1x SILVER / New York Festival: Design, Craft, Art Direction
1x BRONZE / New York Festival: Outdoor, Craft, Art Direction
3x FINALIST / New York Festival: Outdoor
MINI – Minimalism
1x BRONZE / New York Festival: Film Craft, Art Direction & Production Design
1x FINALIST / New York Festival: Film Craft, Visual Effects
O₂ Deutschalnd – The Every Home
1x BRONZE / New York Festival: Design, Packaging
XBOX Equality Controller
1x FINALIST / New York Festival: Film, Best Use of Data
O₂ Deutschland – The Visible Net
1x BRONZE / Cannes Lions: Media Lions – Cultural Insight
#NotComingHome
1x Shortlist / Cannes Lions: Film Craft / Production: Art Direction
O₂ Deutschland – The Every Home
Winner / DPOK: Kommunikationstechnologie
O₂ Deutschland – The Visible Net
Winner / DPOK: Industries – Medien, Sport & Lifestyle
Xbox Equality Controller
2x GOLD / The Caples Awards: Best Art Direction & Print
MINI – Minimalism
2x GOLD / ADC Germany: OOH & Print
7x SILVER / ADC Germany: OOH, PRINT, POS, Graphic Design, Print
2x SILVER / ADC Germany: Illustration, POS Film Special Formats
MINI – Minimalism
3xBronze / ADC Germany: Online Film, Public Affairs, Regie
#NotComingHome
1x SILVER / OneShow: Packaging
XBOX Equality Controller
3x MERIT / OneShow: Online-only Video, Long Form Single, Brand Voice
#NotComingHome
3x MERIT / OneShow: Art Direction, Animation, OOH
#NotComingHome
1x GOLD / ADC Annual Awards: Film Visual Effects
2x Merit / ADC Annual Awards: Special effects & Film Direction
O₂ Deutschland – The Every Home
2x BRONZE / ADC Annual Awards: Film Visual Effects
2x Merit / ADC Annual Awards: Data Visualisation & Photography
O₂ Deutschland – The Visible Net
1x Gold / ADC Annual Awards: Film Visual Effects
1x Silver / ADC Annual Awards: Promo
1x Merit / ADC Annual Awards: Consumer Electronics
XBOX Equality Controller
3x GOLD / The Golden Award of Montreux: Poster, Graphic Design, Best Outdoor
2x Finalist / The Golden Award of Montreux: Print AD & Craft Animation
MINI Minimalism
1x Finalist / The Golden Award of Montreux: Packaging
XBOX Equality Controller
1x Finalist / The Golden Award of Montreux: Cinema Ad
O₂ Deutschland – The Every Home
1x SILVER / Dubai Lynx: Posters
MINI – Minimalism
2x SILVER / AdForum PHNX: Integrated & Creative technology
2xBronze / AdForum PHNX: Print Outdoor & Photography
O₂ Deutschland – The Visible Net
1x SILVER / AdForum PHNX: Print
MINI – Minimalism
2021
12x Shortlists / EUROBEST: Industry Craft, Art Direction, Outdoor, Consumer goods, Print & Publishing
Mini – Minimalism
1x GOLD / Epica Awards: Graphic Design
1x Silver / Epica Awards: Illustration
Mini – Minimalism
2x BRONZE / Epica Awards: Promotion & Incentives, Packaging Design
XBOX Equality Controller
1x GRAD PRIX / Red Dot Award: Brand & Comm / Poster Series
Best of the best / Red Dot Award: Brand & Comm / OOH & Ambient
Mini – Minimalism
1x GOLD / Loeries: OOH Crafts – Art Direction
1x SILVER / Loeries: OOH – Outdoor Media
4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media
Mini – Minimalism
Best of the best / Red Dot Award: Brand & Comm / Social Media Campaign
XBOX Equality Controller
4x SILVER / LIA / Billboard, Poster, Design AD Campaign
BRONZE / LIA / Billboard Automotive, Poster Automotive
Mini – Minimalism
1x SILVER / LIA / Online Film: Zeitgeist
FINALIST / LIA / Online Film: Public
#NotComingHome
BRONZE / LIA / Packaging Design2x FINALIST / LIA / SM Influencers & Unboxing
XBOX Equality Controller
4x GOLD / COMM AWARDS / PrintCraft, Clasic OOH, OOH Craft, POS & Retail
SILVER / COMM AWARDS / Design, Advertising & Campaigns
BRONZE / COMM AWARDS / Film Craft
Mini – Minimalism
SILVER / COMM AWARDS / Design, Advertising & Campaigns
XBOX Equality Controller
GOLD / Annual Multimedia 2022 / Social Media & Influencer Marketing
XBOX Equality Controller
2x SILVER / CRESTA AWARDS / Poster&Billboard Campaign, Craft campaign
Mini – Minimalism
2x SILVER / CRESTA AWARDS / Influencer Campaign, Packaging
1x SHORTLISTT / CRESTA AWARDS / Craft campaign
XBOX Equality Controller
BRONZE / TRANSFORM A BRAND / AD FORUM PHNX
Mini – Minimalism
Shortlist / Immortal Awards / Outdoor & Experiential
Mini – Minimalism
GOLD / Cannes Lions: Outdoor Automotive
2x BRONZE / Cannes Lions: Industry Craft
5x SHORTLISTS / Cannes Lions: Design & Industry Craft
Mini – Minimalism
2x SHORTLISTS / DESIGN / CANNES LIONS
XBox – The Equality Controller
SILVER / CLIO MUSIC
New York Rhymes – The New York Times
MERIT / ONESHOW / Interactive & O nline
Gamer Therapy – Skillshot
SHORTLIST / ONESHOW / Digital Craft
Gamer Therapy – Skillshot
SHORTLIST / ONESHOW / MOVING IMAGE CRAFT
O2 – Opera of Choice
2020
SHORTLIST / CANNES YOUNG LIONS LIVE AWARDS
Food For Talk – UNWFP
CHIP WINNER / THE DRUM CHIP SHOP AWARDS
Uncounscious Bias Captcha – Linkedin
CHIP WINNER / THE DRUM CHIP SHOP AWARDS
True Type Freedom – Monotype
BRONZE / The One Show – Young ones
Keep it Insane – Vans
BRONZE / ADC GERMANY Junior Wettbewerb
True Type Freedom – Monotype
SHORTLIST / ADC Germany Junior Wettbewerb
Classics back to life – Audible
SHORTLIST / ADC GERMANY Junior Wettbewerb
Ingridients Book
NOMINATION / THE WEBBY AWARDS
True Type Freedom – Monotype
GOLD / ANDY AWARDS
New York Rhymes – The New York Times
SHORTLIST / ANDY AWARDS
True Type Freedom – Monotype
FINALIST / NEW YORK FESTIVALS ADVERTISING AWARDS
True Type Freedom – Monotype
FINALIST / SXSW
True Type Freedom – Monotype
2019
Shortlist / D&AD Impact
Unconscious Bias Captcha
SILVER – STUDENT EXPERIENTIAL / CLIO AWARDS
True Type Freedom – MONOTYPE
FINALIST / FUTURE AWARD
True Type Freedom – MONOTYPE
GOLD / STUDENTS – SUMMIT INTERNATIONAL AWARDS
True Type Freedom – MONOTYPE
TOP TALENT – PRINT & GRAPHIC / Adobe Awards
Ingridients Book
MERIT – Digital&Social / ADC Germany Junior
Unconscious Bias Captcha
Gold Medal – Digital&Social / The Golden Award of Montreux
Unconscious Bias Captcha
Finalist – Design / The Golden Award of Montreux
Ingridients Book
Merit – Publication Design / The One Show – Young Ones
Ingridients Book
Merit – OOH / The One Show – Young Ones
IL MAKIAGE – Make up for the Labels
Merit – Integrated / The One Show – Young Ones
Avery Dennison – M_use Pack You Up
Bronze – YoungGlory Student / October
Unconscious Bias Captcha
Let’s connect on LinkedIn
Instagram @sotudorcucu