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TUDOR
CUCU
— AD +
DESIGNER

TUDOR
CUCU
— ✏AD +
DESIGNER 

TUDOR CUCU © 2022
ART DIRECTOR & DESIGNER

CURRENTLY WORKING AS HEAD OF DESIGN IN SERVICEPLAN X BUBBLE

O2 Deutschland

THE VISIBLE NET

O2 made the invisible visible, enabling customers to see the 5G network reception strength through technology.

MINI
◯ MI₦IMALISM
We turned thee iconic logo wings into versatile design elements to communicate the new car features, as simplistic and iconic as the car itself.

O2 Deutschland

THE EVERY HOME

O₂ has the right internet for every home. To show that, we created a house that stands for every home in Germany: The Every Home.

XBOX

The Ⓔquality C∅ntrʘller

A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.

NEWTOWN ACTION ALLIANCE

Not Coming Home

A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.

O2
ⓌELCOME THE BES₮ NETW◯RK
O2 celebrates the top rating „very good“ network putting the iconic 4 bars signal at the heart of a nationwide campaign.
O2
OPERA OF CHOICE
Great entertainment deserves a great stage.
We have the entertainment. You have the choice.
Skillshot + R.A.D
GAMER
THERAPY

people are using video games as a way to release stress. To take that release further, we’re inviting a team of licensed therapists into the game.

EQUINOX

MⒶKE YOURSELF A GIF₮ TO THE WORLD

If self-obsession turns you into a gift to the world, then isn’t self-obsession the most selfless act of all?

SERVICEPLAN X BUBBLE HAMBURG
Head of Design 
Senior Art Director → January 2022

TBWACHIATDAY New York
Creative Intern / Art Direction → January 2020

DROGA5 New York
Creative Intern / Art Direction → October 2019

360i New YorkCreative
Creative Intern / Art Direction → July 2019

SOCUCU CREATIVE STUDIO
Founder/Creative → August 2017

MOMENTUM/MCCANN WORLDWIDE BUCHAREST
Senior Art Director → March 2016 – July 2018

FREELANCE
GRAPHIC DESIGNER → March 2012 – March 2016

MIAMI AD SCHOOL EUROPE, HAMBURG
Art Direction Portfolio Program
→ 2018 – 2020

“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM
6 years Bachelor’s and Master’s Degree of Architecture Program
→ 2011 – 2017

I’m Tudor and my work is SOCUCU.

I’m a multidisciplinary creative, who build his path to become the Head of Design in Serviceplan Bubble. I find joy in challenging every visual representation from an unseen perspective and I stand curious to explore each day new craft techniques. Currently, I’m trying to prove myself as a game-changer of the telecommunication industry for O2 and other brands part of Serviceplan Group.

Prior to Serviceplan, I obtained my Master’s Degree in Architecture and had been part of the advertising program part of Miami Ad School Europe which gave me the opportunity to experience working in 3 of New York’s top ad agencies, Droga5, TBWAChiatDay & 360i. What started as an architecture career, turned out into a creative journey bigger than the buildings I thought I will ever build and I’ll keep on taking every opportunity to nourish my creative output in a meaningful way.

AWARDS

2022

Shortlist / Gerety Awards

Mini – Minimalism

Shortlist / Gerety Awards

#NotComingHome

Shortlist / Gerety Awards

XBOX Equality Controller

5xShortlist / M&M Global Awards

XBOX Equality Controller

3xShortlist / M&M Global Awards

#NotComingHome

Wood Pencil / D&AD: Production Design / Film

O₂ Deutschland – The Every Home

Shortlist / D&AD: Illustration / Packaging

XBOX Equality Controller

1x SILVER / New York Festival: Outdoor, Craft, Graphic Design
1x SILVER / New York Festival: Design, Craft, Art Direction
1x BRONZE / New York Festival: Outdoor, Craft, Art Direction
3x FINALIST / New York Festival: Outdoor

MINI – Minimalism

1x BRONZE / New York Festival: Film Craft, Art Direction & Production Design
1x FINALIST / New York Festival: Film Craft, Visual Effects

O₂ Deutschalnd – The Every Home

1x BRONZE / New York Festival: Design, Packaging

XBOX Equality Controller

1x FINALIST / New York Festival: Film, Best Use of Data

O2 Deutschland – The Visible Net

1x BRONZE / Cannes Lions: Media Lions – Cultural Insight

#NotComingHome

1x Shortlist / Cannes Lions: Film Craft / Production: Art Direction

O₂ Deutschland – The Every Home

Winner / DPOK: Kommunikationstechnologie

O₂ Deutschland – The Visible Net

Winner / DPOK: Industries – Medien, Sport & Lifestyle

Xbox Equality Controller

2x GOLD / The Caples Awards: Best Art Direction & Print

MINI – Minimalism

2x GOLD / ADC Germany: OOH & Print
7x SILVER / ADC Germany: OOH, PRINT, POS, Graphic Design, Print
2x SILVER / ADC Germany: Illustration, POS Film Special Formats

MINI – Minimalism

3xBronze / ADC Germany: Online Film, Public Affairs, Regie

#NotComingHome

 

2021

12x Shortlists / EUROBEST: Industry Craft, Art Direction, Outdoor, Consumer goods, Print & Publishing

Mini – Minimalism

1x GOLD / Epica Awards: Graphic Design
1x Silver / Epica Awards: Illustration

Mini – Minimalism

2x BRONZE / Epica Awards: Promotion & Incentives, Packaging Design

XBOX Equality Controller

1x GRAD PRIX / Red Dot Award: Brand & Comm / Poster Series
Best of the best / Red Dot Award: Brand & Comm / OOH & Ambient

Mini – Minimalism

1x GOLD / Loeries: OOH Crafts – Art Direction
1x SILVER / Loeries: OOH – Outdoor Media

4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media

Mini – Minimalism

Best of the best / Red Dot Award: Brand & Comm / Social Media Campaign

XBOX Equality Controller

4x SILVER / LIA / Billboard, Poster, Design AD Campaign
BRONZE / LIA / Billboard Automotive, Poster Automotive

Mini – Minimalism

1x SILVER / LIA / Online Film: Zeitgeist
FINALIST / LIA / Online Film: Public

#NotComingHome

BRONZE / LIA / Packaging Design2x FINALIST / LIA / SM Influencers & Unboxing

XBOX Equality Controller

4x GOLD / COMM AWARDS / PrintCraft, Clasic OOH, OOH Craft, POS & Retail
SILVER / COMM AWARDS / Design, Advertising & Campaigns
BRONZE / COMM AWARDS / Film Craft

Mini – Minimalism

SILVER / COMM AWARDS / Design, Advertising & Campaigns

XBOX Equality Controller

GOLD / Annual Multimedia 2022 / Social Media & Influencer Marketing

XBOX Equality Controller

2x SILVER / CRESTA AWARDS / Poster&Billboard Campaign, Craft campaign

Mini – Minimalism

2x SILVER / CRESTA AWARDS / Influencer Campaign, Packaging
1x SHORTLISTT / CRESTA AWARDS / Craft campaign

XBOX Equality Controller

BRONZE / TRANSFORM A BRAND / AD FORUM PHNX

Mini – Minimalism

Shortlist / Immortal Awards / Outdoor & Experiential

Mini – Minimalism

GOLD / Cannes Lions: Outdoor Automotive
2x BRONZE / Cannes Lions: Industry Craft
5x SHORTLISTS / Cannes Lions: Design & Industry Craft

Mini – Minimalism

2x SHORTLISTS / DESIGN / CANNES LIONS

XBox – The Equality Controller

SILVER / CLIO MUSIC

New York Rhymes – The New York Times

MERIT / ONESHOW / Interactive & O nline

Gamer Therapy – Skillshot

SHORTLIST / ONESHOW / Digital Craft

Gamer Therapy – Skillshot

SHORTLIST / ONESHOW / MOVING IMAGE CRAFT

O2 – Opera of Choice

 

2020

SHORTLIST / CANNES YOUNG LIONS LIVE AWARDS

Food For Talk – UNWFP

CHIP WINNER / THE DRUM CHIP SHOP AWARDS

Uncounscious Bias Captcha – Linkedin

CHIP WINNER / THE DRUM CHIP SHOP AWARDS

True Type Freedom – Monotype

BRONZE / The One Show – Young ones

Keep it Insane – Vans

BRONZE / ADC GERMANY Junior Wettbewerb

True Type Freedom – Monotype

SHORTLIST / ADC Germany Junior Wettbewerb

Classics back to life – Audible

SHORTLIST / ADC GERMANY Junior Wettbewerb

Ingridients Book

NOMINATION / THE WEBBY AWARDS

True Type Freedom – Monotype

GOLD / ANDY AWARDS

New York Rhymes – The New York Times

SHORTLIST / ANDY AWARDS

True Type Freedom – Monotype

FINALIST / NEW YORK FESTIVALS ADVERTISING AWARDS

True Type Freedom – Monotype

FINALIST / SXSW

True Type Freedom – Monotype

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INSTAGRAM @SOTUDORCUCU