TUDOR
CUCU
— AD +
DESIGNER
TUDOR
CUCU
— ✏AD +
DESIGNER ✌

XBOX
The Ⓔquality C∅ntrʘller
A powerful film highlighting the devastating impact that gun violence has on the daily lives of every American.
THERAPY
people are using video games as a way to release stress. To take that release further, we’re inviting a team of licensed therapists into the game.
XBOX
The Equality Controller
NEWTOWN ACTION ALLIANCE
Not Coming Home
EQUINOX
MAKE YOURSELF A GIFT TO THE WORLD
SERVICEPLAN X BUBBLE HAMBURG
Head of Design
Senior Art Director → January 2022
TBWACHIATDAY New York
Creative Intern / Art Direction → January 2020
DROGA5 New York
Creative Intern / Art Direction → October 2019
360i New YorkCreative
Creative Intern / Art Direction → July 2019
SOCUCU CREATIVE STUDIO
Founder/Creative → August 2017
MOMENTUM/MCCANN WORLDWIDE BUCHAREST
Senior Art Director → March 2016 – July 2018
FREELANCE
GRAPHIC DESIGNER → March 2012 – March 2016
MIAMI AD SCHOOL EUROPE, HAMBURG
Art Direction Portfolio Program
→ 2018 – 2020
“ION MINCU” UNIVERSITY OF ARCHITECTURE AND URBANISM
6 years Bachelor’s and Master’s Degree of Architecture Program
→ 2011 – 2017
I’m Tudor and my work is SOCUCU.
Prior to Serviceplan, I had the opportunity to work with the best mentors in 3 of New York’s top ad agencies, Droga5, TBWAChiatDay & 360i as a student of Miami Ad School Europe.
What started as an architecture career, turned out into a creative journey bigger than the buildings I thought I will ever build. Cars made me open Photoshop at the age of 15 and since then there was always a job available for me. I loved being surrounded by creative minds, fact which brought me to my first full-time position working for 2 years as an Art Director in Momentum/McCann Bucharest.
I obsess with craft and lately my worked prove to be successful in many international industry awards shows, like Cannes Lions, Clio Awards & OneShow. I stand curious to explore each day new creative paths that empower me to find unexpected solutions that offer each brand a strong purpose.
AWARDS
2021
12x Shortlists / EUROBEST: Industry Craft, Art Direction, Outdoor, Consumer goods, Print & Publishing
Mini – Minimalism
1x GOLD / Epica Awards: Graphic Design1x Silver / Epica Awards: Illustration
Mini – Minimalism
2x BRONZE / Epica Awards: Promotion & Incentives, Packaging Design
XBOX Equality Controller
1x GRAD PRIX / Red Dot Award: Brand & Comm / Poster SeriesBest of the best / Red Dot Award: Brand & Comm / OOH & Ambient
Mini – Minimalism
1x GOLD / Loeries: OOH Crafts – Art Direction1x SILVER / Loeries: OOH – Outdoor Media4x Shortlists / Loeries: OOH – Art Direction & Outdoor Media
Mini – Minimalism
Best of the best / Red Dot Award: Brand & Comm / Social Media Campaign
XBOX Equality Controller
4x SILVER / LIA / Billboard, Poster, Design AD CampaignBRONZE / LIA / Billboard Automotive, Poster Automotive
Mini – Minimalism
1x SILVER / LIA / Online Film: ZeitgeistFINALIST / LIA / Online Film: Public
#NotComingHome
BRONZE / LIA / Packaging Design2x FINALIST / LIA / SM Influencers & Unboxing
XBOX Equality Controller
4x GOLD / COMM AWARDS / PrintCraft, Clasic OOH, OOH Craft, POS & RetailSILVER / COMM AWARDS / Design, Advertising & CampaignsBRONZE / COMM AWARDS / Film Craft
Mini – Minimalism
SILVER / COMM AWARDS / Design, Advertising & Campaigns
XBOX Equality Controller
GOLD / Annual Multimedia 2022 / Social Media & Influencer Marketing
XBOX Equality Controller
2x SILVER / CRESTA AWARDS / Poster&Billboard Campaign, Craft campaign
Mini – Minimalism
2x SILVER / CRESTA AWARDS / Influencer Campaign, Packaging
1x SHORTLISTT / CRESTA AWARDS / Craft campaign
XBOX Equality Controller
BRONZE / TRANSFORM A BRAND / AD FORUM PHNX
Mini – Minimalism
Shortlist / Immortal Awards / Outdoor & Experiential
Mini – Minimalism
GOLD / OUTDOOR AUTOMOTIVE / CANNES LIONS
2x BRONZE / INDUSTRY CRAFT / CANNES LIONS
5x SHORTLISTS / DESIGN & INDUSTRY CRAFT / CANNES LIONS
Mini – Minimalism
2x SHORTLISTS / DESIGN / CANNES LIONS
XBox – The Equality Controller
SILVER / CLIO MUSIC
New York Rhymes – The New York Times
MERIT / ONESHOW / Interactive & O nline
Gamer Therapy – Skillshot
SHORTLIST / ONESHOW / Digital Craft
Gamer Therapy – Skillshot
SHORTLIST / ONESHOW / MOVING IMAGE CRAFT
O2 – Opera of Choice
2020
SHORTLIST / CANNES YOUNG LIONS LIVE AWARDS
Food For Talk – UNWFP
CHIP WINNER / THE DRUM CHIP SHOP AWARDS
Uncounscious Bias Captcha – Linkedin
CHIP WINNER / THE DRUM CHIP SHOP AWARDS
True Type Freedom – Monotype
BRONZE / The One Show – Young ones
Keep it Insane – Vans
BRONZE / ADC GERMANY Junior Wettbewerb
True Type Freedom – Monotype
SHORTLIST / ADC Germany Junior Wettbewerb
Classics back to life – Audible
SHORTLIST / ADC GERMANY Junior Wettbewerb
Ingridients Book
NOMINATION / THE WEBBY AWARDS
True Type Freedom – Monotype
GOLD / ANDY AWARDS
New York Rhymes – The New York Times
SHORTLIST / ANDY AWARDS
True Type Freedom – Monotype
FINALIST / NEW YORK FESTIVALS ADVERTISING AWARDS
True Type Freedom – Monotype
FINALIST / SXSW
True Type Freedom – Monotype
2019
Shortlist / D&AD Impact
Unconscious Bias Captcha
SILVER – STUDENT EXPERIENTIAL / CLIO AWARDS
True Type Freedom – MONOTYPE
FINALIST / FUTURE AWARD
True Type Freedom – MONOTYPE
GOLD / STUDENTS – SUMMIT INTERNATIONAL AWARDS
True Type Freedom – MONOTYPE
TOP TALENT – PRINT & GRAPHIC / Adobe Awards
Ingridients Book
MERIT – Digital&Social / ADC Germany Junior
Unconscious Bias Captcha
Gold Medal – Digital&Social / The Golden Award of Montreux
Unconscious Bias Captcha
Finalist – Design / The Golden Award of Montreux
Ingridients Book
Merit – Publication Design / The One Show – Young Ones
Ingridients Book
Merit – OOH / The One Show – Young Ones
IL MAKIAGE – Make up for the Labels
Merit – Integrated / The One Show – Young Ones
Avery Dennison – M_use Pack You Up
Bronze – YoungGlory Student / October
Unconscious Bias Captcha
PUBLICATIONS
MINI “MINImalism” campaign
Communication Arts – Exhibit in July 2021
MINI’s Iconic Wings Go Minimalist for Timeless Design Campaign
Little Black Book – Creative in June 2021
MINI ‘Minimalism’ campaign
“#NotComingHome” Directed By Martin Krejci For Serviceplan Hamburg
SHOOT – Top Spot of the Week in June 2021
Newtown Action Alliance – “#NotComingHome”
Adforum – Featured work June 2021
MINImalism
Adforum – Featured work June 2021
To Combat Misogyny, Xbox Sent a Subtly Altered Controller to Influencers in 23 Countries
Mit diesem Controller feiern Xbox und Serviceplan Frauen im Gaming
Horizont – Campaign spotlight in April 2021
To Promote Gender Equality, Xbox Sends Limited Edition Controllers to Influencers in 23 Countries
Famous Campaigns – Campaign spotlight in April 2021
To Promote Gender Equality, Xbox Sends Limited Edition Controllers to Influencers in 23 Countries
Xbox prône l’égalité des sexes dans le monde du jeu
Xbox – “Gaming for Everyone”
Adforum – Featured work April. 2021
O2 – “Select & Stream”
Best Social & Best Political in Chip Shop Finalists
The Drum – Chip Shop Finalists Revealed
New York Rhymes – The New York Times
AdForum – Featured work in April 2020
True Type Freedom »Design wird irgendwie immer politisch sein«
Free access to information
Novum Magazine | World of Graphic Design, Spring Issue 2020
These are the German candidates for awards at the SXSW Festival
Hamburg Startups – February 2020
True Type Monotype Freedom is an Award-Winning Creative Projectby Miami Ad School Students
AdStasher – Featured work in January 2020
Indulgence, your way – Nespresso
Ads of the World – Featured work in December 2019
Classics back to life – Audible
Ads of the World – Featured work in December 2019
True Type Freedom (.TTF) – Winners Gallery
True Type Freedom (.TTF) – Monotype
Ads of the World – Featured work in July 2019
True Type Freedom (.TTF) – Monotype
AdForum – Featured work in August 2019